See How Strategically-Driven SEO Can Increase Your Demand Generation by Double-Digits
The most effective SEO implementation starts by researching what people actually search for (keyword phrases) when they are somewhere in the buying process. SEO can dramatically increase keyword rankings, organic search traffic, demand capture, and customer acquisition – when implemented by a partner that understands your business.
Innovaxis both forms of SEO, both of which are crucial for maximum search engine rankings on Google and Bing.
On-Site SEO
Content is the #1 form of on-site SEO and is what generates leads. Once your content is strong, you can further optimize your website with an array of background SEO best practices with the following best practices:
- Incorporate unique, professionally written metadata on every page through all five layers, including file name/URL, page title, meta description, meta keywords, and image ALT text – in this way, on-site SEO is a strategic copywriting effort
- SEO footer implementation: listing all products, services and markets served within the tag of every page
- H1 header for every page
- XML sitemap and robots.txt file
- Utilization of Google & Bing Webmaster Tools and Analytics
Off-Site SEO
Building quality links on reputable sites:
- Social media
- Company directories
- Article publishing sites
- PR sites
- Event sites
- Google My Business
- DMOZ
Strategy
Design
Content
SEO
Usability
Infrastructure