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How to Add Sales Promotions to Your Company’s Facebook Page

Sean Parnell - Friday, April 29, 2011

OfferpopSince the tab structure of Facebook has recently changed, we were asked by a client to identify how to add a page on their company's Facebook page to highlight a sales promotion. After doing a quick search, we ran across Offerpop's "Exclusive" application, and we were sold.

After going through about a 60-second implementation, an "Exclusive" tab is placed on the left side of the company's Facebook page, under Wall, Info, Friend Activity, Photos, Events, etc. Clicking on "Exclusive" takes you to a page where you can have a 500-pixel wide graphic of your promotion along with whatever text you have to explain it. Hyperlinks can be embedded on the graphic and in the text, which can go to a form on your website or wherever else your call-to-action takes your prospects and customers.

Offerpop's "Exclusive" application is free until your company's Facebook followers exceeds 500, at which point a reasonable monthly pricing kicks in.

There are other applications out there that do similar things, but we found this one quickly and it was very easy to implement. Let us know if you find something better.