For one of the Northeast's leading document imaging value-added resellers, we re-positioned the company's website presence from that of a perceived "box-pusher" to a top IT integrator, reflecting their true value proposition. We further reinforced their expertise by creating vertical marketing collateral focused on their healthcare and accounts payable services, and worked with them to develop a Microsoft SharePoint strategy for document imaging. Finally, we promoted attendance at their annual end-user summit through an email marketing campaign. The event was a profound success. We are now creating a completely new website content strategy, a new company brochure and a series of email marketing campaigns designed to stimulate new prospects, leads and sales.
Services offered: service development, marketing collateral development, website content development, and electronic marketing campaigns.
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