For small and mid-size companies, creating a distribution channel offers the possibility of leveraging your capabilities to dramatically increase sales. Reseller and distribution partners offer the possibility to dramatically increase your "feet on the street" in terms of salespeople and offer access to customer relationships they've built over years. We are also very good at determining the maximum sales price and margin for your products in any country. For a pro audio manufacturer, Innovaxis recruited 50 channel partners in the US and internationally for a new hardware product to be sold around the world—this doubled sales for the firm.
We have also worked with ECM software vendors to create a go-to-market strategy that increased sales and avoided the mistakes software vendors often make: selling direct and competing with their own channel partners.
We are also adept at creating referral networks and recruiting rep firms to further add to your market reach.
If you need help recruiting channel partners for your product or service, contact us. |
