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Marketing Strategy
Key Ideas
- You first need to start with a pricing philosophy
- You then need to understand the value of market alternatives, especially pricing of competitors
- Pricing needs to be established at all levels that matches perceived value and is easy to learn
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3rd Marketing "P": Pricing
The third of the Four Ps of Marketing is Pricing. This refers to understanding the true value proposition of your products and services, comparing them to market alternatives, and setting list/retail, OEM, channel, and end-user pricing. Innovaxis offers the following pricing-related services:
Pricing Formulation
An Innovaxis specialty: you need a guiding pricing direction (e.g. premium pricing vs. price/loss leader), and to determine the right mix of selling through channels vs. direct.
Competitive Research & Analysis
We will determine competitor pricing structures and profit margins. We will also evaluate how the market perceives competitor value propositions vs. actual pricing. Learn more...
Price List Creation
There is more here than meets the eye—we will establish easily understandable end-user/retail pricing based on how the market perceives your true value proposition, the value of alternatives, and margins required by partners (if applicable).
Contact us if you need help creating a pricing strategy and implementing it
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