Many believe market research is surfing the web. If that were true, all your competitors would have the same information. We believe that the best market research is obtained by interviewing your customers, channels and partners to determine market size, brand share and market requirements for new products & services. Our team averages over 15 years of experience in getting around gatekeepers, having people open up and acquiring critical market research to drive effective decision making.
Many describe the process of understanding what a market looks for in a new product or service as "gathering requirements." Rather than picking them up off the ground, requirements need to be elicited and understood by talking to your customers, channel partners and other key influencers—often from people who have no interest or little motivation in talking with you.
Market requirements cover product functionality, performance, human factors, pricing, availability, warranty coverage, and maintenance, and there is a similar set for new services. Once these key market requirements are determined, Innovaxis will assemble them into an MRD (marketing requirements document) that will drive product and service development.
If you need help understanding the key marketing requirements for your new product or service, contact us.
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