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Services
Key Ideas
- We can supplement your blog and Facebook content
- Successful social networking is tied in with your website and email campaigns
- Social networking has great value in B2B
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Social Networking
The Innovaxis
team of published writers can supplement your current capabilities so that you have plenty of content for blogs, Facebook, Twitter, and forums for a competitive monthly retainer. We'll even get articles published for you in industry publications and on their websites. If you're thinking about revising your website and tying in email campaigns, you'll also want to talk with us about creating an integrated marketing communications plan.
Does Social Networking Have B2B Value?
Absolutely, yes. People seem to believe that social networking is only for personal and business-to-consumer (B2C) use, but it holds value for business-to-business (B2B) marketing. Each social networking site is a platform to connect with more people, in a way they find enjoyable, and that links back to your website (good from an SEO standpoint). Here's how:
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Blogging: a good way to get more casual information on the web quickly, and another way to connect with like-minded people by adding them to your blogroll and vice versa; there are also many free services that can help promote your blog
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Facebook: allows the people who really love what you do to chat and share photos, which is perfect for market research and promoting events
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Twitter: every Facebook update you post can be automatically posted to Twitter and its large B2B community
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YouTube: videos of demos, presentations and other useful content is far more visible (instantly) than on your website
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Forums: in some industries, forums and the ability to get your questions answered by experts leads to more buying decisions than surfing the web
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LinkedIn: also host forums full of prospects and is one of the most effective networking tools for companies
Contact us to learn more about our social networking services
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