About Innovaxis Marketing Consulting
Founded in January 2007, we work with business owners and marketing executives that are frustrated with the results generated by their business-to-business (B2B) marketing efforts.
Our mission is to accelerate your sales growth and strengthen your industry thought leadership with our B2B Ignite Program, which couples both strategic marketing planning and marketing managed services. B2B Ignite typically pays for itself in the first 9-18 months, with an ROI over 300% in the first 2-3 years, which is generated by aligning your sales and marketing teams, increasing lead generation and converting more leads into sales.
B2B Ignite covers all Four Ps of Marketing that drive the Fifth P: Profit – other marketing companies only focus on marketing communications while ignoring product management, channel marketing and value-based pricing, and they usually operate on a piecemeal basis, generating piecemeal results.
Our clients see value in taking a strategic and holistic B2B marketing approach, understanding that marketing results come from an open and collaborative effort, and value Innovaxis being a strategic partner instead of a vendor.
Request a marketing audit today. We will identify your gaps and blind spots when compared with best practices, and new opportunities for accelerated growth.
B2B Marketing Service Overview
The Innovaxis Advantage
Innovaxis clients typically earn a 300% ROI on our services within 2-3 years – examples:
- A technology vendor, distributor and integrator client invested $230,000 with us and has generated over $1 million from website submissions that converted into sales for an ROI of 335%
- A property tax appeal service invested $43,550 with us and generated over $200,000 from website submissions and calls that converted into sales for an ROI of 355%
- An integrator of technology and business process outsourcing (BPO) service invested $120,000 with us and generated over $500,000 from website submissions that converted into sales for an ROI of 317%
- A work uniform rental service invested $33,000 with us and generated over $110,000 from website submissions and calls that converted into sales for an ROI of 233%
- An accounting software reseller has generated over $277,000 of annual, recurring revenue from our marketing partnership, stimulated especially by our microsite development focused on their top three vertical markets
- Previous to working with Innovaxis, all of the clients above generated almost nothing from web and phone leads
We have deep experience in areas where most other marketing agencies and consulting firms are weak, including:
- Generating results for our clients is our first priority, particularly with increasing lead generation and thought leadership
- Our B2B focus includes extensive experience in product management, channel marketing, value-based pricing, and integrated marketing communications
- Innovaxis is not a marketing agency: we are a marketing consulting firm that implements our strategic plans in close collaboration with our clients
- We have a global network of market research professionals
- Our professional writing team is formed by former journalists and published authors
- Our website development efforts span a multitude of platforms: WordPress, Joomla Drupal, Adobe Business Catalyst, Modx, and many others
- Our SEO experience dates back to 2003 when Google was competing with Lycos and Altavista
- Our graphic design and brand identity team has extensive B2B experience
- We've done it all—as clients and for clients
- We redefine full service marketing with all the services above
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