Social Media for B2B
The Innovaxis team of published writers can supplement your current capabilities so that you have plenty of content for blogs, Facebook, Twitter, LinkedIn, and Google Plus. We'll even get articles published for you in industry publications and on their websites. If you're thinking about revising your website and tying in email campaigns, you'll also want to talk with us about creating an integrated marketing communications plan.
Does Social Media Have B2B Value?
Yes. People seem to believe that social media is only for personal and business-to-consumer (B2C) use, but it holds value for business-to-business (B2B) marketing. Each social media site is a platform to connect with more people, in a way they find enjoyable, and that links back to your website (good from an SEO standpoint). Here's how:
- Blogging: a good way to get more casual information on the web quickly, and another way to connect with like-minded people by adding them to your blogroll and vice versa; there are also many services that can help promote your blog
- Facebook: allows the people who really love what you do to chat and share photos, which is perfect for market research and promoting events
- Twitter: every Facebook update you post can be automatically posted to Twitter and its large B2B community
- YouTube: videos of demos, presentations and other useful content is far more visible (instantly) than on your website
- Forums: in some industries, forums and the ability to get your questions answered by experts leads to more buying decisions than surfing the web
- LinkedIn: also host forums full of prospects and is one of the most effective networking tools for companies
- Google Plus: don't forget about this - as a Google property, content posted here is indexed instantaneously
Warning: unless you are looking to establish thought leadership on Twitter and LinkedIn, social media sites rarely generate a significant volume of leads and should thus be only 5-10% of your overall marketing effort.