B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services BlogMonth: July 2019

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Innovaxis Named to List of Chicago’s Top Marketing Consultants

Sean Parnell - Wednesday, July 31, 2019

Innovaxis Named to List of Chicago's Top Marketing Consultants

As a B2B-focused digital marketing firm with a track record of creating lead-generating marketing content and strategy for a wide variety of businesses, we are proud to have been named to a list of the top marketing and consulting firms serving Chicago.

The ranking, created by Seattle-based research firm Expertise, used 25 variables across five categories that include reputation, credibility, experience, availability and professionalism to establish its list. The agencies on the list were culled from a starting point of more than 600 marketing consultants serving Chicago.

B2B Expertise that Drives Lead Generation

Our president Sean Parnell said the ranking reflects the hard work and specialized expertise that the Innovaxis Marketing team brings to its B2B clients both in Chicago and across the United States.

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30 Proven Formulas for Writing Headlines

Sean Parnell - Saturday, July 27, 2019

Tested Advertising Methods by John Capbles

As mentioned in our recent blog, The Formula for Headline Success, the book Tested Advertising Methods by John Caples is an all-time classic and must read for all marketing professionals.

Here is another excerpt from the book that I feel is essential for B2B marketers and copywriters: 30 proven formulas for writing headlines that generate results.

News Headlines

Begin Your Headline with the Word “Introducing”
  • Introducing a New Generation of Affordable Art Materials for Student Artists
  • Introducing a New Way to Help Bridge the Gap Between What You’ve Saved and What You’ll Need During Retirement
  • United Airlines Proudly Introduces Something Shockingly Amazing…
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3 Steps for Applying the Merlyn Principle in Business Planning

Sean Parnell - Saturday, July 27, 2019

Book of Merlyn

In T.H. White’s The Once & Future King, Merlyn explains how he predicts the future: “Now ordinary people are born forwards in Time… But I unfortunately was born at the wrong end of Time, and I have to live backwards from in front, while surrounded by a lot of people living forwards from behind. Some people call it having second sight.”

If you want to predict the future of your business, then start by developing your exit strategy and work backwards. Here are three steps for doing so.

Step 1: Create Your Exit Strategy

It can be uncomfortable to explore the answers to questions like, “How long will I live?

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B2B Lead Generation Demystified: New SEO Guide Available

Sean Parnell - Thursday, July 25, 2019

B2B Lead Generation Demystified: New SEO Guide Available

SEO is easier than you think when you understand what works: apply these best practices to increase lead generation by 30-300%+…

Creating B2B website content that ranks high and generates leads shouldn’t feel like a baffling exercise in hit-or-miss tactics. High keyword rankings and sales leads are built on practices that leverage expertise in Google architecture and the unique demands of B2B marketing.

Our new guide offers you the best of both, combining more than 16 years of Google experience with deep knowledge of B2B sales and marketing best practices.

Learn how to update your website to reach the right prospects. Overcome your fear of Google algorithm updates and learn techniques that may leave you looking forward to them.

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The Formula for Headline Success

Sean Parnell - Wednesday, July 24, 2019

Tested Advertising Methods by John Capbles

The book Tested Advertising Methods by John Caples is an all-time classic and must read for all marketing professionals.

Though first published in 1932, the fifth edition has been updated so that its even more relevant today and, in our opinion, is relevant for every blog post title and meta description, email campaign subject line and preview test, Google AdWords and other pay-per-click ads, company tag lines, as well as in today’s advertising headlines.

Why is this book so good? Because it takes a simple and powerful approach to writing headlines and other copywriting that generates leads and other results.

3-Step Approach to Headline Creativity

For example,

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5 Common Mistakes Made by Content Marketing Agencies

Sean Parnell - Monday, July 22, 2019

How Content Marketing Agencies Fail Their ClientsContent marketing is the foundation of inbound lead generation. When part of a strategic marketing plan leveraged with search engine optimization (SEO), content marketing can dramatically increase thought leadership, inbound lead generation, revenue and profits.

Effective content marketing can generate ROI of at least 300% within 9-18 months, sometimes sooner. Unfortunately, ineffective content marketing is more common, can cost several thousand per month and may only result in a handful of leads. How can you tell the good from the bad so you don’t waste a lot of time and money?

Here are five common mistakes made by content marketing agencies, and how to avoid them.

Mistake #1: Content in a Vacuum

Any content marketing agency who guarantees they can boost your online ranking with content alone is telling you a tired story.

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