Month: September 2021
Archives
Digital Marketing Today: The Game Continues to Change
“The Only Constant in Life Is Change.” – Heraclitus
As with any other field, digital marketing continues to evolve and get tougher. Because of the pandemic, the way we market and reach our customers has changed. Trends in the digital marketing industry have shed light on crucial pain points for businesses.
Here at Innovaxis Marketing, we understand how important and difficult it is to constantly stay on your toes. We are an experienced digital marketing team located in Chicago, Illinois, offering a holistic range of services developed to overcome marketing challenges and increase demand generation, leads and sales. Our goal is to transform your marketing into a competitive advantage, so you can grow and focus on what matters most for your business.
… Continue Reading >>Landing Page Best Practices
Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or generating the leads you want.
Having created thousands of landing pages for our clients, we’ve learned what works and what doesn’t when it comes to these important lead generators. No single recipe will work for all businesses, but here are guidelines for developing a successful landing page.
To Gate or Not to Gate
Which content should be gated? It’s the question all marketers have asked themselves at one point. While the answer can be subjective based on your goals, here are our recommendations for deciding what content is worth gating behind a form.
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