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B2B Marketing Strategy & Managed Services BlogMonth: June 2022

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Clutch Names Innovaxis Marketing as One of the Best Content Marketing Companies in Illinois

Jane Taylor - Friday, June 24, 2022

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The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has helped reinforce the surging popularity of content marketing in the market. At Innovaxis, we spend a lot of time getting to know both our clients’ businesses and the needs of their prospects. We make sure that your content resonates with your audience by putting your prospects’ problems at the core.

With over 15 years of experience in the market, our team has delivered high-quality services and solutions for our clients. Today, we’re excited to announce our latest Clutch award. Our team was named as one of the 2022 B2B leaders on their platform and has been listed among the top content marketing companies in Illinois.

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ZoomInfo: Build Your Prospect Database & Supercharge Your Outbound Marketing

Meredith Schraeder - Tuesday, June 21, 2022

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Finding the right businesses to target in your outbound campaigns is tedious and time consuming, and the results can be underwhelming.

We often see clients attempting to gather their own contact lists via LinkedIn, or through other online list building tools. Some even – shudder – purchase pre-built lists because it’s an easy way to gather a large quantity of contacts. The lists from these activities can contain inaccurate data, leading to high bounce rates that hurt your sending reputation with your email provider. Not to mention that these contacts aren’t always the right fit for your business.

So, how do you find the right people to reach out to? How do you know who the decision makers are?

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Website Security: How to Protect Your WordPress Site from Cyberattack

Jane Taylor - Monday, June 6, 2022

Website Security

No matter what kind of website you use for your B2B business, there are security issues to address. Here’s what you need to know to ensure your WordPress site is well-protected against hackers and cybercriminals.

Choosing a Secure Website Hosting Option

With many website hosting options available, it’s important to choose a hosting service that will save you time and money, as well as ensure maximum security for your site. At Innovaxis, our research led us to WP Engine: a WordPress managed hosting service and platform.

When Adobe eliminated its content management software, Business Catalyst, we needed a cost-efficient, secure web hosting solution for our clients that didn’t create the need for a lot of ongoing maintenance to stay up-to-date and secure.

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