Month: May 2023
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Why Website Development Projects Fail
Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure
A new website is an exciting step for any business, whether it’s a build-from-scratch project or more of a renovation.
Why then are so many marketing leaders and business owners unhappy with their website? Why do so many well-meaning website developers and marketing agencies go wrong?
Based on our experience, which includes creating our first web page in 1995, most website projects fail because they are done backwards: they start as creative endeavors instead of being a strategic demand generation engine and end up serving as a digital brochure that doesn’t increase demand or generate leads.
… Continue Reading >>Ensure Compliance with Streamlined & Automated Privacy Policy Management
In 2019, the FTC issued a whopping $5 billion fine to Facebook over its mismanagement of data from approximately 87 million profiles. The fine – the largest imposed on a company for “violating consumer privacy” according to the Commission – capped a yearslong saga that (among other things) kickstarted a reckoning about how consumer data is used and how that use is disclosed.
If you own or lead marketing for a small or medium-sized business, your website doesn’t handle Facebook-levels of consumer data. But that doesn’t mean you should neglect your website’s approach to data – it’s likely top of mind for visitors as well as the State of California and the European Union.
… Continue Reading >>The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It
As technology continues to advance, companies are turning to AI-powered chatbots and language models like ChatGPT to handle marketing initiatives and content creation.
While these intelligent bots can be useful, they also have several major drawbacks that companies should consider before fully relying on this technology.
The Cofounder and CEO of OpenAI – the company that created ChatGPT – has acknowledged the bot’s shortcomings, calling it a “horrible product” on an episode of the New York Times tech podcast. The criticism stems from the glitchy instability of the site, but there are also concerns of misinformation and malicious intent (note: the bot reportedly passed the Turing test, a gauge of human intelligence equivalency developed by mathematician Alan Turing,
… Continue Reading >>
