B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog

How to Get the Most out of Google Ads for the Least Amount of Spend

- February 26, 2022 6:26 pm

How to Get the Most out of Google Ads for the Least Amount of Spend

While getting results from pay-per-click (PPC) advertising on Google Ads can seem expensive, complicated and mysterious, it can have a significant impact on lead generation and increasing client acquisition with a clear strategy and experienced execution.

With a platform that processes over 8.5 billion searches a day, Google Ads can provides serious reach. According to Google’s annual economic Impact report, companies that advertise on Google Ads generate $2 for every $1 spent, on average.

What Google doesn’t tell you, however, is that it’s easy to spend a lot of money for little or no result if your campaigns are managed by someone without extensive experience, a bit of Google savvy in avoiding common traps,

... Continue Reading >>


6 Criteria for Identifying the Best Fit Web CMS

- February 22, 2022 11:19 am

6 Criteria for Identifying the Best Fit Web CMS

Are you looking to develop a new website but aren’t sure what to build it on?

How confident are you that you’re on the best fit website content management system (CMS) for you organization? Thinking about migrating?

Whether you’re looking to migrate your website or develop a new one, here’s a quick guide for helping you identify what to look for in a new web CMS.

Create & Edit Content in Seconds (All Users)

Your CMS should enable you to creating and edit content without having to be a website developer and/or know HTML. For this to be possible, you need a user-friendly interface, starting with an ability to quickly select a theme or use a template that matches your brand so you can instantly start creating content without a developer.

... Continue Reading >>


How Do Custom B2B Marketing Programs Work?

- December 10, 2021 6:31 pm

How Do Custom B2B Marketing Programs Work?

Business owners and marketing executives of business-to-business (B2B) companies face a major challenge: to dramatically increase lead generation and sales without having the right mix of marketing skills on their team.

They turn to marketing agencies for help, but spend a lot of money without getting results.

Custom and comprehensive marketing programs produce results by increasing demand generation for B2B clients because they take a holistic approach to all 4 Ps of marketing – product, placement (channels), pricing, and promotion.

Unlike what is very common in B2B marketing, where companies move from promotion to promotion without an overall strategy, it’s important to avoid “hit-and-run” marketing. Piecemeal marketing generates piecemeal results,

... Continue Reading >>


Custom B2B Marketing Programs vs. The Traditional Marketing Agency Approach

- December 8, 2021 5:56 pm

Generate Breakthrough B2B Marketing Results with a Customized & Holistic Program

Custom B2B Marketing Programs vs. The Traditional Marketing Agency Approach

If your B2B marketing efforts generate more costs than leads, you’re not alone. Too many B2B owners, marketing directors and sales executives fall victim to a marketing strategy that isn’t crafted around the different needs of B2B enterprises. They spend a lot of money for generic programs or splashy products, and end up frustrated when the efforts don’t generate qualified leads or profitable growth.

That is why we offer clients a custom and holistic B2B-focused marketing program designed to produce measurable results and profitable growth, with strategies built around the needs and goals of your business.

Causes of Ineffective Marketing

Failure can take a variety of paths:

  • Buying the empty promises of marketing agencies that lack expertise and experience around the unique requirements of B2B marketing efforts
  • Buying shiny objects like marketing automation and other software that require a lot of time,
... Continue Reading >>


4 Simple Ways to Improve Marketing for Nonprofits

- November 18, 2021 2:07 pm

Marketing Agency vs. In-House Hiring: Which One Is Best?

The right combination of digital marketing and outreach can attract donors and expand the impact of your organization. Here are four simple ways to do so:

  1. Audit Your Website

A website audit provides key insights into what is and isn’t working for you, including efficacy of your messaging, search engine optimization, site speed and other Google core web vitals, mobile/desktop usability, and more.

  1. Calculate Your Return on Mission (ROM)

Return on investment (ROI) is one thing but ROM is essential for calculating and communicating the impact you have, especially to attract more donors and grants. Quantifying ROM and connecting the dots between what people donate and the ROM it can generated can strengthen your messaging and increase fundraising.

... Continue Reading >>


Marketing Agency vs. In-House Hiring: Which One Is Best?

- November 12, 2021 5:06 pm

Marketing Agency vs. In-House Hiring: Which One Is Best?

Find the best approach for your marketing efforts, taking the top 15 skillsets needed for maximizing B2B demand generation into consideration

With 25 years in B2B marketing—from market research to product management to agency consulting—I have found that marketing firms have a 3x faster and bigger impact than a full-time hire, often at a lower cost – if you find the right agency, and these two approaches are not mutually exclusive.

Effective Demand Generation Requires a Multitude of Skillsets

Marketing agencies use a team of specialists vs. expecting one person to be able to do it all. Maximizing demand and lead generation today requires a multitude of skill sets – here are the top 15:

  • Marketing auditing,
... Continue Reading >>


How to #Fail at B2B Marketing: The Only E-Book You Will Ever Read, Possibly

- March 9, 2021 12:30 pm

Innovaxis #Fail at B2B Marketing e-book cover, hand pushing over wooden blocks

Math: 80% of businesses fail 100% of the time.

While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a delicate blend of poor judgment and a robust lack of strategy.

But don’t worry. While the internet is crawling with so-called experts spewing complicated strategies for organic, gluten-free lead generation and viral cat videos, we’re here to make it easy.

Our brave new e-book, How to #Fail at B2B Marketing, provides the insights you need for no-results marketing that will tank your sales efforts faster than you can say “where did the leads go?”

The best part? Everything Some things in this guide may have been inspired by true events and a few mishaps we’ve encountered along the way.

... Continue Reading >>


A Great 2021 Starts with a Marketing Audit

- December 8, 2020 5:08 am

Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300%

 

A Great 2021 Starts with a Marketing Audit

If you feel under-served by your marketing resources or would like a report card on their work, an Innovaxis marketing audit will uncover marketing gaps and reveal new opportunities to increase leads and sales.

The audit’s findings and recommendations will form the foundation for your 2021 marketing plan.

Case Studies

Here’s a case study of our work with a manufacturer of induction heating tools, which started with a marketing audit. We then implemented many of the audit’s findings, which increased their flagship product sales by 20%-100% and their ecommerce sales have grown 20% ever year since we implemented it (45% this year).

... Continue Reading >>


3 Marketing Partner Best Practices: How Does Yours Stack Up?

- November 12, 2020 12:21 am

Marketing Partner vs. Vendor

As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the past 14 years, I know what ineffective marketing looks like and how much it can hold you back.

How well does your marketing partner stack up with the following?

1. Being a True Marketing Partner vs. a Vendor

Does your marketing company actively bring new lead generation and thought leadership ideas to you on a regular basis? Do they meet with you on a regular basis and provide monthly reporting? Can they provide useful guidance on even beyond marketing?

2. Thinking Strategically vs. Opportunistically

Does your marketing company developed a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,

... Continue Reading >>


Innovaxis Is Your HubSpot Gold Partner

- September 22, 2020 9:54 pm

Innovaxis is Your HubSpot Gold Partner

After years of helping clients get the most out of their marketing automation capabilities, Innovaxis is proud to be taking the next step as an official HubSpot Gold Partner.

From Pardot to SharpSpring, Marketo, and more, we have worked in a lot of marketing automation platforms. And – simply put – HubSpot is the best.

As the most powerful and intuitive marketing automation software we’ve seen, HubSpot is flexible, agile, and scalable to a company’s needs. HubSpot is a great option for companies who do not have a CRM, but for those that do, the platform seamlessly integrates with existing CRMs for streamlined marketing efforts.

We have used HubSpot for years and have experienced the benefits of the platform firsthand.

... Continue Reading >>