B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog

Need Green Packaging? Two Words: FastTrak FlexiPack

- April 2, 2012 5:39 am

“Green” Pouches in Four Months or Less

Green PackagingSalsa in a re-sealable pouch? Yep.

Not only are pouches more convenient to open and close than a jar that you need a vice to open, but also the manufacturing cost of pouches is a fraction of glass—especially important if you’re a consumer products manufacturer like La Buena Cocina who needed costs to be low in order to be sold profitably at the dollar store.

And this new pouch-based packaging was brought to market in under 16 weeks. How is this possible? Two words: FastTrak FlexiPak.

FastTrack FlexiPak is the name of the rapid development process of creating new pouches to replace bottles,

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New Book: Battling the “Business Tsunami”

- March 2, 2012 5:39 am

front-line-heroesHave you ever noticed that most business books talk about what other companies did to succeed and not about how to do it?

In his new book, “Front Line Heroes: How to Battle the Business Tsunami by Developing Performance Oriented Cultures,” teambuilding champion and strategic business planning guru Bruce Hodes gives companies like mine insights into how to grow despite the economic turbulence surrounding us.

From Bruce: “I grew my business in the world of, ‘A rising tide floats all boats.’ If you positioned your company or organization correctly, it would grow. While technological advancements, globalization, and competition presented real challenges, they do not compare to the business headwinds blowing today.

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Caveat Emptor: WMPU DEV & Their “Money Back” Guarantee

- February 7, 2012 5:40 am

Here’s a nice happy new year from WPMU DEV.

Don’t you like it when someone claims you were “dealt with” even though your question wasn’t answered? Dealt with = they dealt with you so that you are no longer a problem for them, and so much for their “Guaranteed!” claims… At the end of the day: a charge of $158 for a question that still hasn’t been answered. Not even a partial refund? We shall not be troubling them with our business any longer.

***

From:   contact@wpmudev.org
Subject: Re: Thank you for your WPMU DEV subscription!
Date: January 2, 2012 8:38:45 AM CST
To:   ***@innovaxisinc.com

Hiya,

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Must Read: “Hey, Startups: Don’t Hire A PR Agency”

- January 2, 2012 5:41 am

Below is an excerpt of my new favorite article, written by Brant Cooper on Business Insider. It reminds me why we write press releases on an as-needed basis for a fraction of the $5K per month PR agencies charge for a retainer…

“Before you hire a PR agency or even consider PR, the first thing you need to understand is what you are trying to accomplish, what is your objective. Second, you should consider whether that objective is right for the stage of your business.  If you are an early startup, pre Product-Market fit, or even pre “Sales and Marketing Roadmap,” you should not hire a PR firm.

“Hiring an agency is wrong,

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WordPress Paid Membership Forum

- December 5, 2011 5:42 am

Wordpress LogoNeed to show topics but hide threads and posts for a paid WordPress forum? We just figured out how to do so for a client after a surprisingly difficult search.

Forum plug-in: Simple: Press (free)

Membership Management plug-in: S2Member Pro ($69)

All you need to do is edit “Read-Only Access” so that the “Can view forum and topic lists only” box is checked in Simple:Press, in line with how you set up S2Member Pro. You can see the result here: www.wraponpkg.com

Let us know if you need help with your configuration.

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B2B Mystery Shopping

- November 19, 2011 5:43 am

B2B Mystery ShopperNeed to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company’s responsiveness and customer service? Need to do all of the above without them knowing it’s you? Then B2B mystery shopping may be what you seek.

The Innovaxis marketing consulting team averages 20 years of market research experience. Specifically, we have acquired B2B mystery shopping pricing in the following markets:

 

  • Document imaging software
  • Office technology service contracts
  • Video conferencing services
  • Hazardous-duty lighting
  • Residential construction
  • Security systems
  • Engineered valves
  • Powder actuated tools
  • Construction fasteners
  • Circuit breakers
  • Conduit and wire
  • Printer cartridges
  • Specialty paper
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Joan Lunden, “The Journal” & Buyer Beware

- November 17, 2011 5:44 am

Joan Lunden & "The Journal"Buyer beware, indeed.

One of our high-profile clients contacted us to ask for advice on whether or not to participate in the taping of “The Journal.” After an introduction from Joan Lunden “herself” the phone was handed to a senior producer who then solicited my client for $22,900 in order to help fund a special that would go out on public TV and the internet to over one million viewers.

Since this did not pass the sniff test–no producer that we know of asks interviewees for money because they always need content, and they seek investors if they need funding–we recommended against this and contacted the Joan Lunden people through here website. We got this response below,

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ECM Keyword Searches: What Generates the Most Website Traffic

- September 6, 2011 5:45 am

I ran a search for the following keywords on the Google AdWords Keyword Tool and found the following monthly searches—vendors and resellers of document imaging and enterprise content management (ECM), take note for your website content and SEO strategies. Keep in mind, however, that the more generic the keyword, the harder it will be to gain a foothold in the top three search results. Ask us about how to get around this.

Keyword

Monthly Searches

Scanner

20,400,000

Human Resources

11,100,000

SharePoint

6,120,000

PDF Conversion

3,350,000

IT Outsourcing

2,740,000

OCR

2,740,000

Scanners

2,740,000

Purchase Order

1,830,000

Supply Chain

1,830,000

IT Management Services

1,500,000

Risk Management

1,500,000

Invoicing

1,220,000

Workflow

1,220,000

Data Entry

1,000,000

ECM

1,000,000

Microfiche

823,000

Content Management

673,000

Online Forms

673,000

Scan Software

673,000

Data Management

550,000

HP Scanner

550,000

Medical Records

550,000

Storage Device

550,000

Canon Scanner

450,000

Document Management

450,000

Epson

450,000

Online Storage

450,000

Document Conversion

400,000

Scanner Program

368,000

Accounts Receivable

301,000

Computer Backup

301,000

Data Storage

301,000

Records Management

301,000

Windows Scanner

301,000

Benefits Compensation

246,000

Disaster Recovery

246,000

Document Scanning

246,000

Epson Scan

246,000

Network Storage

246,000

Scanner Printer

246,000

Archive Storage

201,000

Contract Management

201,000

Data Processing

201,000

Document Imaging

201,000

Business Continuity

165,000

Document Scanner

165,000

Manged Services

165,000

Online Purchase Order

165,000

Storage Server

165,000

Data Migration

135,000

Form Builder

135,000

Cloud Storage

110,000

Document Services

110,000

Email Management

110,000

Portable Scanner

110,000

Data Capture

90,500

Microfilm

90,500

Wide Format Printers

90,500

Wide Format Printing

90,500

Document Scanner

74,000

Wide Format Printer

74,000

Fujitsu Scanner

64,000

Patient Records

60,500

Storage Backup

60,500

Electronic Forms

49,500

Kodak Scanner

49,500

Form Processing

40,500

SharePoint Document Library

40,500

Book Scanning

33,100

Enterprise Content Management

27,100

Archival Storage

22,200

Forms Processing

22,200

Laserfiche

18,100

Document Workflow

14,800

Large Format Scanner

14,800

MFP Scanner

14,800

Data Center Service

12,100

Wide Format Scanner

12,100

Document Capture

9,900

Document Migration

9,900

Large Format Scanning

9,900

Invoice Processing

8,100

Wide Format Scanning

8,100

Aperture Card

5,400

Information Lifecycle Management

4,400

ImageSilo

2,400

Accounts Payable Automation

1,600

HR Automation

1,600

Cloud Document Management

1,000

Human Resources Automation

880

Mailroom Outsourcing

320

Virtual Mailroom

120

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White Hat vs. Black Hat SEO: What’s the Difference?

- June 5, 2011 5:47 am

White Hat vs. Black Hat SEOAs long as it produces results, does it really matter who does SEO for your company? If you answered “no,” think about how a $17 billion a year company like JC Penny was penalized by Google for using a 3rd party SEO firm that tried to game the search engine’s organic (a.k.a. natural or unpaid) search rankings.

And claiming ignorance about the use of these tactics is no defense.Whether the perpetrator is a rogue vendor or a misguided employee, if you get caught — and all SEO scams are eventually caught — the risk is that your business is demoted — or even removed — in search results. For those that rely on the online channel for a significant portion of their prospects (read: all businesses now),

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How to Message All Facebook Fans

- June 5, 2011 5:46 am

Facebook logoSince there doesn’t seem to be a straightforward answer to this out there on the interweb, here is your 20-second answer for you Facebook admins out there managing company websites who want to email all of your followers:

  1. Click “Edit Page” at the top right of your company Facebook page (or “Edit” next to “About” on the left side of your page, halfway down)
  2. Click “Resources” with the flag next to it, six items down from the top on the left (there used to be a “Marketing” tab but that is now gone)
  3. Under “Connect with People” click on the last item “Send an Update” next to the email icon
  4. Write your subject line,
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