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B2B Email Marketing: Love It or Hate It?

Sean Parnell – Friday, February 28, 2014


B2B Email Marketing Expertise from Innovaxis

Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.

Most business owners and executives get between 50-200 emails a day. This makes it very difficult to get their attention with an email campaign. However, if done effectively, and as part of an overall sales and marketing campaign, email campaigns can generate quality leads. Otherwise, email campaigns can be a complete waste of time, result in prospects sending your email to the spam folder or even get your company's email domain blacklisted.

 
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