Marketing Services That Drive Profits
Accelerate Profitability with Innovaxis

B2B Marketing Strategy & Managed Services BlogInnovations Insights

Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

Sean Parnell – Thursday, January 12, 2017


As an Adobe Business Catalyst partner for over five years, I'm often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol' straight HTML, here's why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).

 
Continue Reading >>

B2B Marketing Automation Software: The Case For & Against

Sean Parnell – Wednesday, January 27, 2016


B2B Marketing Automation Software: The Case for & AgainstThanks to aggressive sales reps from HubSpot, Pardot, Act-On, Marketo, and others, many businesses get excited about B2B marketing automation software. It's the definition of the proverbial "shiny object."

However, the vast majority of businesses, especially SMBs, are not ready to take advantage of marketing automation software and its myriad features. Why?

 
Continue Reading >>

Website Development vs. Web Design

Sean Parnell – Tuesday, January 01, 2013


Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It's the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn't work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you've got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

 
Continue Reading >>