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What Goes Into B2B Marketing Blogging?

Sean Parnell – Sunday, December 11, 2016


B2B Marketing Consulting: Content-Based Lead Generation

In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.

For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.

Recipe for Success

Here's the recipe for a successful B2B marketing and lead generation effort:

 
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The B2B Marketing Opportunity

Sean Parnell – Wednesday, December 02, 2015


B2B Marketing Opportunity | Innovaxis Marketing Consulting

Aimless acts of marketing, neither strategic nor holistic, have cost companies selling business-to-business (B2B) millions in missed leads, revenue and profits – not to mention the cost of these failed marketing services.

Seeing the need for B2B marketing that generates results, we launched Innovaxis Marketing Consulting in January 2007. During the recession and subsequent (tepid) economic recovery, Innovaxis has increased client website traffic and lead generation by 300% on average. And it costs nothing because it usually pays for itself in 6-9 months, sometimes sooner. Here's how...

 
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Website Development vs. Web Design

Sean Parnell – Tuesday, January 01, 2013


Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It's the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn't work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you've got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

 
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