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B2B Marketing Automation Software: 3 Critical Factors for Success

Sean Parnell – Wednesday, January 27, 2016


B2B Marketing Automation Software: 3 Critical Factors for SuccessWhen successful, marketing automation software can take your business-to-business (B2B) marketing and lead generation to the next level. Marketing automation can also cost you at least $7,000 to $15,000 per year and not produce a single lead.

So, how do you avoid an epic fail?

Don't Believe the Hype

Remember Public Enemy? Before you fall for the hype, take a good look at your business to see if you're ready for marketing automation. Even the most amazing software tool can't help someone that without a written marketing plan, a compelling website and content that resonates with your target market.

 
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B2B Marketing Automation Software: The Case For & Against

Sean Parnell – Wednesday, January 27, 2016


B2B Marketing Automation Software: The Case for & AgainstThanks to aggressive sales reps from HubSpot, Pardot, Act-On, Marketo, and others, many businesses get excited about B2B marketing automation software. It's the definition of the proverbial "shiny object."

However, the vast majority of businesses, especially SMBs, are not ready to take advantage of marketing automation software and its myriad features. Why?

 
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