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How to Unlock the Power of Your B2B Website with Structured Data

Meredith Schraeder – Tuesday, July 17, 2018


Coding structured data on a computer

The first objective of any marketing effort is to get your message where it needs to go. In digital marketing, your first audience is often a search engine: the powerful, frequently misunderstood gatekeepers of the internet.

Search engines are designed to deliver the best possible results based on what you're searching for. To do so, automatically, they have to decipher and reconcile thousands of formats, languages and vocabularies associated with website coding.

The addition of "structured data" – highly organized blocks of code added to web pages to provide search engines with additional page details – can streamline this process by "speaking" to search engines directly, in a vocabulary they can easily interpret.

Until recently, these multiple languages and vocabularies used on the web for structured data made this process difficult for search engines and web developers alike.

But in 2011, Google, Yahoo, Microsoft, and Yandex jointly conceived Schema.org, an open-source vocabulary that can be built into pages to help site crawlers produce "richer page results." The schema.org project ultimately created a template for communicating directly with Google using uniform microdata, or "structured data," added to any site.

The result is a powerful tool for boosting SEO and unlocking the full potential of your website.

 
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Leveraging B2B Sales and Marketing Efforts to Go Farther in 2018

Sean Parnell – Wednesday, January 10, 2018


Leveraging B2B Sales and Marketing Efforts to Go Farther in 2018

The B2B sales and marketing landscape can be a murky place.

Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn't necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new "must do" marketing platform or technology pops up on the scene.

It's never been easier to sink time and money into marketing your business. What's harder is creating a focused and disciplined strategy that's tied to genuine and measurable ROI.

At Innovaxis, we specialize in helping B2B businesses develop and implement effective sales and marketing strategies specifically tailored for B2B success. Our strategies don't just drive leads – they drive sustainable B2B success. But we don't do it alone.

 
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What Goes Into B2B Marketing Blogging?

Sean Parnell – Sunday, December 11, 2016


B2B Marketing Consulting: Content-Based Lead Generation

In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.

For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.

Recipe for Success

Here's the recipe for a successful B2B marketing and lead generation effort:

 
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Website Strategy: Performance vs. Design

Sean Parnell – Wednesday, February 24, 2016


Are You Satisfied with How Your Website Performs?

B2B Website StrategyB2B buyers today spend a great deal of time educating themselves about a business issue and possible solutions. When a visitor lands on your site (if they can find it), you've only a few seconds to convey that your product or service is relevant and your company is an authority. If you do, you will generate quality sales leads. If you don't, you'll never make it to the shortlist.

It All Starts with Strategy

A website that delivers quality leads, a healthy conversion rate and increased sales, begins with strategic planning.

To perform, your website needs to go beyond looking good and being easy to navigate to making it possible to accomplish your business goals, including revenues, profitability, and new client acquisition. Before you even think about a new site, step back and see if you can answer these six questions:

 
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The ABCs of SEO

Sean Parnell – Friday, February 01, 2013


SEO-Serch Engine Optimization and InnovaxisIt is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called "black hat SEO." Just ask JC Penney.

 
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Website Development vs. Web Design

Sean Parnell – Tuesday, January 01, 2013


Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It's the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn't work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you've got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

 
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