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What Goes Into B2B Marketing Blogging?

Sean Parnell – Sunday, December 11, 2016


B2B Marketing Consulting: Content-Based Lead Generation

In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.

For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.

Recipe for Success

Here's the recipe for a successful B2B marketing and lead generation effort:

 
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Strategic Marketing Planning for 2017: How Strong Is Your Plan?

Sean Parnell – Tuesday, October 18, 2016


Strategic Marketing Planning for 2017: How Strong Is Your Plan?

Once again, it's budget season. Try to contain your excitement...

While establishing budgets is a critical step, we believe that a more powerful way to look at it is "strategic planning season" – especially for companies that want to grow by 10-20% or more.

Budgeting vs. Strategic Planning

Strategic planning season is where budgets are driven by your goals for 2017. Sales and marketing goals often include:

  • Revenues: overall, per country, per service, per channel partner, and per account
  • New Client Acquisition: average selling price per engagement, number of new engagements, close rate
  • Client Retention: retention percentage, growth of each account
  • Lead Generation: combination of inbound (web, content marketing and SEO), and outbound marketing efforts (campaigns, events, PR, etc.)

The most effective strategic marketing plan gives you clarity on how to achieve these goals, how much those efforts will cost (internal time and external costs) and the expected ROI.

If you focus on budgeting first, the temptation is to think about doing the same thing next year as this year with some incremental increases. This likely will lead to incremental results and not serious growth.

 
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Strategic vs. A La Carte B2B Marketing

Sean Parnell – Friday, March 04, 2016


Strategic vs. A La Carte B2B MarketingIf you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You're about to take a big step, especially if you understand that you can't go it alone anymore.

To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.

 
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