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What Goes Into B2B Marketing Blogging?

Sean Parnell – Sunday, December 11, 2016

B2B Marketing Consulting: Content-Based Lead Generation

In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.

For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.

Recipe for Success

Here's the recipe for a successful B2B marketing and lead generation effort:

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Top 10 Reasons Not to Hire a Web Design Agency

Sean Parnell – Tuesday, November 06, 2012

  1. Web Designers: Just Say NoThey think in terms of web design instead of website development
  2. They understand design, not your business
  3. They know consumer marketing, not B2B—this explains all the "branding" talk
  4. They expect you to do the heavy lifting by supplying written content
  5. You're the one paying for their foosball table and designer eyewear
  6. The partner you meet will hand off your project to an intern
  7. They will develop your site in Flash
  8. They will give you a website that looks nice but doesn't generate leads
  9. They sell web design to everyone, whether you need it or not
  10. They don't know what it's like to be you

Hire Innovaxis Instead

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