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Wo bleiben die Leads?

September 13, 2026

Es ist die Frage, mit der jeder B2B-Marketer irgendwann konfrontiert wird, wenn die Pipeline stillsteht: „Wo bleiben die Leads?“ Es ist eine berechtigte Fr...

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Organischer Traffic sinkt – scheitert Ihr B2B-Marketing?

September 8, 2026

Der organische Traffic Ihrer Website geht zurück. Ist es Zeit für Panik? Jahrelang war der organische Traffic ein zuverlässiger Frühindikator für Änderu...

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4 Best Practices für Marketing-Partner: Wie schneidet Ihrer ab?

August 3, 2026

Als ehemaliger Berater für Marktforschung, Leiter des Produktmanagements und durch die Zusammenarbeit mit Hunderten von Kunden, die in den letzten 18 Jahren v...

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Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

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Categories for Unkategorisiert

Wo bleiben die Leads?

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Organischer Traffic sinkt – scheitert Ihr B2B-Marketing?

4 Best Practices für Marketing-Partner: Wie schneidet Ihrer ab?

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