B2B-Marketing für Distributoren

B2B Marketing for Distributors

Custom B2B marketing programs from Innovaxis will fuel your growth as a distributor with sustained, double digit revenue growth and a 300%+ ROI on your marketing investments over the first 18 months.

From commercial/industrial to high-tech, Innovaxis has worked with many distributors over the past 30 years to increase their traditional and ecommerce sales.

If you are not yet selling online, we can implement ecommerce for you that does not create channel conflict with your resellers – and doing so is likely critical for your long-term growth.

It’s common for distributors to feel disconnected with other marketing agencies, whose marketing efforts are frequently ineffective because they don’t really understand your business, your value and differentiation, and what prospective resellers and end-users need from you.

Some of Our Distributor Clients

[logoshowcase limit="-1" cat_id="224" dots="false"]

Distributor Marketing Services

Hover over each service offering to learn more:

Marketing Strategy
Marketing Strategy

Marketing Strategy

  • Market research and competitive intelligence
  • Marketing audits
  • Strategic marketing planning
  • Brand storytelling
  • Content strategy
  • Blue Ocean Strategy

Marketing Strategy
Content Marketing

Content Marketing

  • Professional copywriting
  • Creation of foundational web pages, blogs,
    guides, whitepapers, case studies
  • Email, direct mail, advertising, and PR campaigns
  • Videos
  • Social media

Marketing Strategy
Digital Marketing

Digital Marketing

  • Website design and development
  • Ecommerce development
  • Graphic design
  • Search engine optimization (SEO)
  • Google Ads, LinkedIn and other Pay-per-Click (PPC)
  • Marketing automation

Manufacturing Marketing Support

If you manufacture or assemble your own products, Innovaxis can also leverage our experience working with numerous manufacturers to help you productize your ideas, price them based on their value (vs. cost-plust pricing), and recruit new resellers and other channel partners:

Marketing Strategy
Product Marketing

Product Marketing

  • Blue Ocean Strategy
  • Market research and competitive intelligence
  • Product roadmap Development
  • Product/marketing requirements Documentation (PRD/MRD)
  • Beta testing
  • Launch support and e-commerce
  • Minimum advertised price (MAP) policy creation
Learn More

Marketing Strategy
Channel Marketing

Channel Marketing

  • Market research and competitive Intelligence
  • Channel program development and discount structures
  • Global channel partner recruitment
  • Channel web portal development and microsites
Learn More

Marketing Strategy
Pricing Strategies

Pricing Strategies

  • Value-based pricing formulation
  • Identification of list price, channel pricing, and street price
  • Incentives and pricing-related promotions
  • Bundling opportunities
Learn More
Get Started with a Marketing Audit

Highlighted Case Studies

Distributor für Spritzgussbedarf

Erfahren Sie, wie Innovaxis eine Steigerung des organischen Suchtraffics um 34 % sowie eine Steigerung der E-Commerce-Umsätze um 34 % erzielte – was sich in zusätzlichen 1 Mio. $ Umsatz und einem Marketing-ROI von 81 % niederschlug – einschließlich der Kosten für die Entwicklung und den Launch der neuen Website und von HubSpot und trotz Lieferkettenproblemen und herausfordernder makroökonomischer Rahmenbedingungen. Mehr erfahren >

Distributor für Messtechnik

Erfahren Sie, wie Innovaxis trotz Herausforderungen in der Lieferkette im ersten Jahr der Zusammenarbeit eine Steigerung der E-Commerce-Umsätze um 37 % und eine Steigerung der Gesamtumsätze um 15 % erzielte. Mehr erfahren >

Ihr Marketingpartner für den Vertrieb

In einer Welt, in der Marketingagenturen zu viel versprechen und zu wenig liefern, hebt sich Innovaxis durch Engagement, Expertise und einen ergebnisorientierten Ansatz ab, der speziell auf Distributoren zugeschnitten ist. Kontaktieren Sie uns, um zu erfahren, wie Ihr Marketing Ihr Wachstum vorantreiben kann und was ein Marketing-Audit für Sie leisten könnte.

Kontaktieren Sie uns, um mehr über maßgeschneiderte B2B-Marketingprogramme zu erfahren