{"id":140,"date":"2018-04-12T13:20:47","date_gmt":"2018-04-12T13:20:47","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=140"},"modified":"2024-10-30T12:23:55","modified_gmt":"2024-10-30T17:23:55","slug":"product-management","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management","title":{"rendered":"Product Management"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9 col-md-push-3\">\n<p>The critical link between understanding what the market needs\u2014the voice of the customer (VOC)\u2014and how to deliver products and services profitably is product management. This is how true innovation is created. Most new products and services fail because companies aren&#8217;t listening to the VOC. This happens because they lack a dedicated product manager to conduct market research with customers, prospects and channel partners.<\/p>\n<p>Companies that rely on sales and engineering to perform product management as a secondary responsibility run the risk of offering exactly what the market does not need. This can easily waste tens of millions of dollars \u2013 Innovaxis has witnessed this firsthand as our team members have served as product managers in previous roles.<\/p>\n<h2>Innovaxis Product Management Services<\/h2>\n<p>Whether you need everything or to supplement current resources, we offer the following:<\/p>\n<ul class=\"main\">\n<li><a href=\"\/de\/b2b-marketing-services\/product-roadmap\/\">Product roadmap development<\/a><\/li>\n<li><a href=\"\/de\/marketing-strategy-b2b\/market-research\/market-requirements\/\">Marketing\/product requirements formulation<\/a> (MRD\/PRD)<\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/beta-testing\/\">Beta testing<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/product-service-launch\/\">New product &amp; service launches<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">If you need to enhance your product management capabilities, contact us.<\/a><\/em><\/p>\n<div class=\"clearfix\" style=\"width: 100%;\">\n<div class=\"steps-div\">\n<p><em>Previous Step:<br \/>\nNext Step:<\/em><\/p>\n<\/div>\n<div class=\"steps-link\">\n<p><a href=\"\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\/\">Competitive Intelligence<br \/>\n<\/a><br \/>\n<a href=\"\/de\/marketing-strategy-b2b\/campaign-development\/\">Campaign Development<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"col-md-3 col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Marketing Strategy<\/h2>\n<h4 class=\"sidebar-subheader\">Key Ideas<\/h4>\n<ul class=\"main\">\n<li>Product management = innovation<\/li>\n<li>Most products fail because they lack innovation<\/li>\n<li>Innovaxis product management services ensures innovation for your products and services<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/div>\n<\/section>\n<\/aside>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The critical link between understanding what the market needs\u2014the voice of the customer (VOC)\u2014and how to deliver products and services profitably is product management. This is how true innovation is created. Most new products and services fail because companies aren&#8217;t listening to the VOC. This happens because they lack a dedicated product manager to conduct market research with customers, prospects and channel partners.<\/p>\n<p>Companies that rely on sales and engineering to perform product management as a secondary responsibility run the risk of offering exactly what the market does not need. This can easily waste tens of millions of dollars \u2013 Innovaxis has witnessed this firsthand as our team members have served as product managers in previous roles.<\/p>\n<h2>Innovaxis Product Management Services<\/h2>\n<p>Whether you need everything or to supplement current resources,<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":154,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-140","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Product Management | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Learn why the critical link between understanding what the market needs and how to deliver profitable products and services is product management, and how to use it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Product Management | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Learn why the critical link between understanding what the market needs and how to deliver profitable products and services is product management, and how to use it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T17:23:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Product Management | Innovaxis B2B Marketing Agency","description":"Learn why the critical link between understanding what the market needs and how to deliver profitable products and services is product management, and how to use it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management","og_locale":"de_DE","og_type":"article","og_title":"B2B Product Management | Innovaxis B2B Marketing Agency","og_description":"Learn why the critical link between understanding what the market needs and how to deliver profitable products and services is product management, and how to use it","og_url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management","og_site_name":"Innovaxis B2B Marketing","article_modified_time":"2024-10-30T17:23:55+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management","url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management","name":"B2B Product Management | Innovaxis B2B Marketing Agency","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2018-04-12T13:20:47+00:00","dateModified":"2024-10-30T17:23:55+00:00","description":"Learn why the critical link between understanding what the market needs and how to deliver profitable products and services is product management, and how to use it","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/product-management#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"B2B Marketing Strategy, Planning &#038; 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