{"id":144,"date":"2024-09-12T13:24:52","date_gmt":"2024-09-12T18:24:52","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=144"},"modified":"2024-09-15T21:57:29","modified_gmt":"2024-09-16T02:57:29","slug":"pr","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-services\/pr","title":{"rendered":"Public Relations for B2B SMBs"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9 col-md-push-3\">\n<p>An excellent addition to your <a href=\"\/de\/b2b-marketing-services\/content-marketing\/\">content marketing<\/a> efforts to increase awareness and generate leads is good, old-fashioned public relations (PR).<\/p>\n<p>However, most business-to-business (B2B), small and mid-sized (SMB) companies don&#8217;t have enough news to interest even niche industry publications, so what can you do to get some much-needed publicity?<\/p>\n<p>Innovaxis will help you identify and capitalize on the PR opportunities below as part of your content calendar.<\/p>\n<h2>PR Opportunities<\/h2>\n<ul class=\"main\">\n<li><strong>Press Releases:<\/strong> media-worthy news that is written in the form of a formal press release, distributed via a PR service, and emailed directly to editors of target publications; note: if you don&#8217;t use one, we will suggest one and we suggest to post to multiple PR services one at a time instead of subscribing to a single PR distribution service (the vast majority of our clients don&#8217;t have more than 1-2 press releases per year, so subscribing to a monthly service is a waste of money)<\/li>\n<li><strong>SEO Press Release Blogs:<\/strong> like formal press releases but cover lighter new (new hires, promotions, awards, webinar\/podcast series, etc.) that are written in the form of a blog but distributed via a PR service<\/li>\n<li><strong>Article Publishing:<\/strong> pitching article concepts to editors of target publications, which are then written by Innovaxis following an interview with one or more subject matter experts (SME) and submitted to the editor; we can also promote these articles on your blog and\/or repurpose the article content as a blog for your site; note: the majority of articles we get published are earned \u2013 i.e. you don&#8217;t have to pay to get them published (though we can also help you investigate paid sponsorships)<\/li>\n<li><strong>Speaking Engagements:<\/strong> pitching your SME(s) to industry associations and other relevant events that are open to third-party speakers; <em>note:<\/em> large industry association events need to be pitched up to nine months in advance; smaller events need to be pitched 3-6 months in advance; also note: the majority of speaking engagements we generate are earned \u2013 i.e. you don&#8217;t have to pay to speak (though we can also help you investigate paid sponsorships)<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><strong><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Contact us to learn more about our B2B PR<\/a><\/strong><\/div>\n<\/div>\n<aside class=\"col-md-3 col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Services<\/h2>\n<h4 class=\"sidebar-subheader\">Key Ideas<\/h4>\n<ul class=\"main\">\n<li>Traditional PR is an excellent addition to content marketing<\/li>\n<li>Most B2B SMBs don&#8217;t have a lot of news to promote<\/li>\n<li>We create and implement a PR strategy for you that includes press releases, articles and speaking engagements<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/div>\n<\/section>\n<\/aside>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>An excellent addition to your <a href=\"\/de\/b2b-marketing-services\/content-marketing\/\">content marketing<\/a> efforts to increase awareness and generate leads is good, old-fashioned public relations (PR).<\/p>\n<p>However, most business-to-business (B2B), small and mid-sized (SMB) companies don&#8217;t have enough news to interest even niche industry publications, so what can you do to get some much-needed publicity?<\/p>\n<p>Innovaxis will help you identify and capitalize on the PR opportunities below as part of your content calendar.<\/p>\n<h2>PR Opportunities<\/h2>\n<ul class=\"main\">\n<li>Press Releases: media-worthy news that is written in the form of a formal press release, distributed via a PR service, and emailed directly to editors of target publications; note: if you don&#8217;t use one, we will suggest one and we suggest to post to multiple PR services one at a time instead of subscribing to a single PR distribution service (the vast majority of our clients don&#8217;t have more than 1-2 press releases per year,<\/li><\/ul>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-services\/pr\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":151,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-144","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B PR Service for SMBs | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Learn how press releases, PR distribution, earned article publishing, and earned speaker placements can be added to your content marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-services\/pr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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