{"id":153,"date":"2025-04-12T13:35:20","date_gmt":"2025-04-12T18:35:20","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=153"},"modified":"2025-04-13T15:24:21","modified_gmt":"2025-04-13T20:24:21","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-services\/social-media","title":{"rendered":"Social Media"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9 col-md-push-3\">\n<p>The Innovaxis team of published writers can supplement your current capabilities so that you have plenty of content for blogs, Facebook, X, LinkedIn, and more. We&#8217;ll even get <a href=\"\/de\/b2b-marketing-services\/pr\/\"><strong>articles published<\/strong><\/a> for you in industry publications and on their websites. If you&#8217;re considering revising your website and tying in email campaigns, you&#8217;ll also want to discuss creating an integrated marketing communications plan with us.<\/p>\n<section>\n<h2>Does Social Media Have B2B Value?<\/h2>\n<p>Yes. People seem to believe that social media is only for personal and business-to-consumer (B2C) use, but it holds value for business-to-business (B2B) marketing. Each social media site is a platform to connect with more people, in a way they find enjoyable, and that links back to your website (good from an <strong><a href=\"\/de\/b2b-marketing-services\/seo\/\">SEO<\/a><\/strong> standpoint). Here&#8217;s how:<\/p>\n<ul class=\"main\">\n<li><em><strong>LinkedIn:<\/strong><\/em> the most important B2B social media platform, from your company profile, to re-purposing all new blogs and web pages (remember to always link them back to your website), to syndicating blogs<\/li>\n<li><strong><em>X (formerly Twitter):<\/em><\/strong> this is the second most important B2B social media platform and a good thought leadership outlet, from timely posts, to your profile, to re-purposing all new blogs and web pages, to following prospects, partners and market influencers<\/li>\n<li><strong>BlueSky &amp; Mastodon:<\/strong> X alternatives<\/li>\n<li><em><strong>Quora:<\/strong><\/em> you can post updates here as well<\/li>\n<li><strong><em>Facebook:<\/em><\/strong> not as important as LinkedIn or Twitter but, since you&#8217;re already re-purposing new content there, why not also on Facebook?<\/li>\n<li><strong><em>YouTube:<\/em><\/strong> videos of demos, presentations and other useful content is far more visible (instantly) than on your website \u2013 remember to optimize your profile and link it back to your website, and always link video posts back to the most relevant page on your webiste<\/li>\n<li><strong><em>Instagram:<\/em><\/strong> like Facebook, it&#8217;s not that viable for B2B but the value of a simple link in your profile is an important link for SEO, and you might as well re-purpose all new content here as well<\/li>\n<li><strong><em>Pinterest:<\/em><\/strong> like Instagram, it&#8217;s not that viable for B2B but the value of a simple link in your profile is an important link for SEO, and you might as well post any interesting new pictures here<\/li>\n<li><strong><em>Google Plus:<\/em> <\/strong>no longer relevant as it was discontinued in 2019 (RIP)<\/li>\n<\/ul>\n<p><em>Warning:<\/em> unless you want to establish thought leadership on Twitter and LinkedIn, social media sites rarely generate a significant volume of leads and should thus be only 5-10% of your overall marketing effort.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\"><em>Contact us to learn more about social media<\/em><\/a><\/p>\n<\/section>\n<\/div>\n<aside class=\"col-md-3 col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Services<\/h2>\n<h4 class=\"sidebar-subheader\">Key Ideas<\/h4>\n<ul class=\"main\">\n<li>We can supplement your blog and social media content<\/li>\n<li>Successful social media ties in with website content and campaigns<\/li>\n<li>Social media can help spread your thought leadership<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/div>\n<\/section>\n<\/aside>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Innovaxis team of published writers can supplement your current capabilities so that you have plenty of content for blogs, Facebook, X, LinkedIn, and more. We&#8217;ll even get <a href=\"\/de\/b2b-marketing-services\/pr\/\">articles published<\/a> for you in industry publications and on their websites. If you&#8217;re considering revising your website and tying in email campaigns, you&#8217;ll also want to discuss creating an integrated marketing communications plan with us.<\/p>\n\n<h2>Does Social Media Have B2B Value?<\/h2>\n<p>Yes. People seem to believe that social media is only for personal and business-to-consumer (B2C) use, but it holds value for business-to-business (B2B) marketing. Each social media site is a platform to connect with more people, in a way they find enjoyable, and that links back to your website (good from an <a href=\"\/de\/b2b-marketing-services\/seo\/\">SEO<\/a> standpoint).<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-services\/social-media\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":151,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[389],"class_list":["post-153","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Social Media Service | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Innovaxis writers can supplement your current capabilities so that you have plenty 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