{"id":158,"date":"2018-04-12T13:39:30","date_gmt":"2018-04-12T13:39:30","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=158"},"modified":"2023-08-12T18:29:18","modified_gmt":"2023-08-12T23:29:18","slug":"technology","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-consulting-clients\/technology","title":{"rendered":"B2B Technology Marketing Services"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9 col-md-push-3\">\nSoftware vendors, hardware manufacturers, technology integrators, and value-added resellers (VARs) that want to grow double digits every year rely on Innovaxis to develop and spread thought leadership that generates leads and sales. Few industries are as competitive as technology, so the Innovaxis team will help you leverage new digital marketing technology, content marketing and strategy to give you a competitive advantage. The Innovaxis team has led product management and marketing communication activities working directly for technology companies, including <a href=\"http:\/\/www.shure.com\" target=\"_blank\" rel=\"noopener noreferrer\">Shure<\/a>, Bell &amp; Howell Scanners (now <a href=\"https:\/\/www.alarisworld.com\/en-us\/solutions\/document-scanners\">Kodak Alaris<\/a>), and even part of what become present day Rhapsody\/Napster\u00a0so we&#8217;ve been in your shoes.<\/p>\n<p>We&#8217;ve also worked with software vendors in such industries as ACH direct deposit, accounting software, AP automation, AR automation, business intelligence, construction project management, devops, document capture, document management, enterprise content management (ECM), healthcare analytics, loan origination, payroll tax management, time tracking, and workflow automation.<\/p>\n<p>In addition to our marketing promotions capabilities, we also offer special expertise in conducting <a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a>, <a href=\"\/de\/marketing-strategy-b2b\/product-management\/\">developing and launching new products<\/a>, <a href=\"\/de\/b2b-marketing-four-ps\/pricing\/\">pricing strategies<\/a>, and <a href=\"\/de\/b2b-marketing-services\/channel-development\/\">developing global distribution channels<\/a>.<\/p>\n<ul class=\"main\">\n<li><a href=\"\/de\/marketing-strategy-b2b\/\">Strategic Marketing Planning<\/a><\/li>\n<li><a href=\"\/de\/marketing-strategy-b2b\/product-management\/\">Product Management <\/a><\/li>\n<li><a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">Market Research<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/marketing-collateral\/\">Marketing Collateral Development<\/a><\/li>\n<li><a href=\"\/de\/marketing-strategy-b2b\/campaign-development\/\">Marketing Campaign Creation &amp; Deployment<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/website-content-development\/\">Website Content Development<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/web-design\/\">Web Design<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/seo\/\">SEO<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/ecommerce\/\">Ecommerce<\/a>: for both products and services<\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/pr\/\">PR<\/a><\/li>\n<li><a href=\"\/de\/b2b-marketing-services\/marketing-automation\/\">Marketing Automation<\/a>: we are a <a href=\"\/de\/b2b-marketing-services\/marketing-automation\/hubspot\/\">HubSpot<\/a> and <a href=\"\/de\/b2b-marketing-services\/marketing-automation\/zoho\/\">Zoho<\/a> partner<\/li>\n<\/ul>\n<p>Whether it&#8217;s supplementing your marketing staff without adding headcount or if you&#8217;re considering outsourcing all of your marketing efforts, we ask: <em>What can we do for you?<\/em><\/p>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Contact us for a consultation<\/a><\/div>\n<\/div>\n<aside class=\"col-md-3 col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Clients<\/h2>\n<h4 class=\"sidebar-subheader\">Key Ideas<\/h4>\n<ul class=\"main\">\n<li>We have 20 years of technology marketing experience<\/li>\n<li>We offer both strategic marketing planning and managed services<\/li>\n<li>We work with technology vendors and their channel partners<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/div>\n<\/section>\n<\/aside>\n<\/div>","protected":false},"excerpt":{"rendered":"Software vendors, hardware manufacturers, technology integrators, and value-added resellers (VARs) that want to grow double digits every year rely on Innovaxis to develop and spread thought leadership that generates leads and sales. Few industries are as competitive as technology, so the Innovaxis team will help you leverage new digital marketing technology, content marketing and strategy to give you a competitive advantage. The Innovaxis team has led product management and marketing communication activities working directly for technology companies, including <a href=\"http:\/\/www.shure.com\" target=\"_blank\" rel=\"noopener noreferrer\">Shure<\/a>, Bell &amp; Howell Scanners (now <a href=\"https:\/\/www.alarisworld.com\/en-us\/solutions\/document-scanners\">Kodak Alaris<\/a>), and even part of what become present day Rhapsody\/Napster\u00a0so we&#8217;ve been in your shoes.\n<p>We&#8217;ve also worked with software vendors in such industries as ACH direct deposit,<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-consulting-clients\/technology\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":77,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-158","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Technology Marketing | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Software vendors, hardware manufacturers, technology integrators, and VARs rely on Innovaxis to develop thought leadership that generates leads and sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-consulting-clients\/technology\" \/>\n<meta property=\"og:locale\" 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