{"id":187,"date":"2018-04-13T05:36:09","date_gmt":"2018-04-13T05:36:09","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=187"},"modified":"2021-05-11T17:56:44","modified_gmt":"2021-05-11T17:56:44","slug":"win-loss-analysis","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis","title":{"rendered":"Win\/Loss Analysis"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9  col-md-push-3\">\n<section>\n<p><em>You&#8217;ve Got Questions. Innovaxis Finds the Answers<\/em>.<\/p>\n<p>Why did you lose that bid to your competition? Why did you win it?<\/p>\n<p>We believe that you need to follow up with every win and loss, at least for those of significant size, in order to replicate what works and improve upon what needs to be addressed. The risk of not doing win\/loss analysis is that you replicate what doesn&#8217;t work and not realizing what you are doing right. Additionally, respondents are far more likely to be open and straightforward with us, who they view as  an impartial third party.<\/p>\n<h2>The Win\/Loss Analysis Process<\/h2>\n<ul class=\"main\">\n<li>Review the opportunity<\/li>\n<li>Determine what competitors and alternatives were considered<\/li>\n<li>Understand why we won or lost<\/li>\n<li>Evaluate how we compare with competition<\/li>\n<li>Learn about the decision-making process<\/li>\n<li>Evaluate the sales rep, proposal, presentation, and referrals<\/li>\n<li>Understand how we were pulled in initially<\/li>\n<li>Solicit advice for how we can improve next time<\/li>\n<li>For wins: determine interest for a testimonial or case study<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">To learn more about our market research services, contact us<\/a>.<\/em><\/p>\n<div class=\"clearfix\" style=\"width: 100%;\">\n<div class=\"steps-div\">\n<p><em>Previous Step:<br \/>\n        Next Step:<\/em><\/p>\n<\/p><\/div>\n<div class=\"steps-link\">\n<p><a href=\"\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\/\">Competitive Intelligence<\/a><br \/>\n        <a href=\"\/de\/marketing-strategy-b2b\/market-research\/market-requirements\/\">Market Requirements<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<aside class=\"col-md-3  col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Market Research<\/h2>\n<h4 class=\"sidebar-subheader\"><em class=\"fa fa-play\" aria-hidden=\"true\"><\/em>Key Ideas<\/h4>\n<ul class=\"main\">\n<li>One way to increase sales: replicate wins, improve on losses<\/li>\n<li>Win\/loss assessments yield this information<\/li>\n<li>Innovaxis gets the whole story<\/li>\n<li>Win\/loss on yourself tests your salespeople, process and lead qualification<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/div>\n<\/section>\n<\/aside><\/div>","protected":false},"excerpt":{"rendered":"<p><em>You&#8217;ve Got Questions. Innovaxis Finds the Answers<\/em>.<\/p>\n<p>Why did you lose that bid to your competition? Why did you win it?<\/p>\n<p>We believe that you need to follow up with every win and loss, at least for those of significant size, in order to replicate what works and improve upon what needs to be addressed. The risk of not doing win\/loss analysis is that you replicate what doesn&#8217;t work and not realizing what you are doing right. Additionally, respondents are far more likely to be open and straightforward with us, who they view as  an impartial third party.<\/p>\n<h2>The Win\/Loss Analysis Process<\/h2>\n<ul class=\"main\">\n<li>Review the opportunity<\/li>\n<li>Determine what competitors and alternatives were considered<\/li>\n<li>Understand why we won or lost<\/li>\n<li>Evaluate how we compare with competition<\/li>\n<li>Learn about the decision-making process<\/li>\n<li>Evaluate the sales rep,<\/li><\/ul>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":125,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-187","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Win\/Loss Market Research | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Innovaxis offers B2B win\/loss analysis services in Chicago, IL and nationwide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Win\/Loss Market Research | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Innovaxis offers B2B win\/loss analysis services in Chicago, IL and nationwide\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T17:56:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Win\/Loss Market Research | Innovaxis B2B Marketing Agency","description":"Innovaxis offers B2B win\/loss analysis services in Chicago, IL and nationwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis","og_locale":"de_DE","og_type":"article","og_title":"B2B Win\/Loss Market Research | Innovaxis B2B Marketing Agency","og_description":"Innovaxis offers B2B win\/loss analysis services in Chicago, IL and nationwide","og_url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis","og_site_name":"Innovaxis B2B Marketing","article_modified_time":"2021-05-11T17:56:44+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis","url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis","name":"B2B Win\/Loss Market Research | Innovaxis B2B Marketing Agency","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2018-04-13T05:36:09+00:00","dateModified":"2021-05-11T17:56:44+00:00","description":"Innovaxis offers B2B win\/loss analysis services in Chicago, IL and nationwide","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"B2B Marketing Strategy, Planning &#038; 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