{"id":329,"date":"2018-04-23T13:52:42","date_gmt":"2018-04-23T13:52:42","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=329"},"modified":"2023-01-22T13:40:27","modified_gmt":"2023-01-22T19:40:27","slug":"website-content-goals-c3","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/website-content-goals-c3","title":{"rendered":"Website Content Goals: C3"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9 col-md-push-3\">\n<section>\n<h1>Website Content Goals: C3<\/h1>\n<p>In the few seconds they will spend on your website, will your visitors find what they are looking for or get frustrated and leave? Innovaxis creates Compelling, Concise Content (C3) for clients that want to transform website visitors into sales leads.<\/p>\n<h2><strong>Compelling<\/strong><\/h2>\n<ul class=\"main\">\n<li>Website visitors either get what they want or leave unsatisfied<\/li>\n<li>Satisfied website visitors can be cultivated into prospects<\/li>\n<li>Strong calls-to-action can convert visitors into sales leads<\/li>\n<\/ul>\n<h2><strong>Concise<\/strong><\/h2>\n<ul class=\"main\">\n<li>Visitors spend an average of 30-90 seconds on most websites<\/li>\n<li>Visitors are unlikely to scroll down on a web page: 80-95% of content read &amp; links clicked on are &#8220;above the scroll&#8221;<\/li>\n<\/ul>\n<h2><strong>Content<\/strong><\/h2>\n<ul class=\"main\">\n<li>Website content is the #1 form of SEO<\/li>\n<li>All web content needs to be written well and in a uniform voice<\/li>\n<li>Content includes navigation and graphics<\/li>\n<li>User navigation needs to be simple to find information fast<\/li>\n<li>Graphics help illustrate written content and are good for SEO<\/li>\n<\/ul>\n<h2><strong>Innovaxis Website Content Marketing Services<\/strong><\/h2>\n<p style=\"text-align: left;\"><a href=\"\/de\/marketing-strategy-b2b\/content-marketing\/\">Learn more here<\/a>.<\/p>\n<h2><strong>Why Use Innovaxis for Website Content Strategy?<\/strong><\/h2>\n<ul class=\"main\">\n<li>We are the only marketing consulting firm to offer this service<\/li>\n<li>Our professional, published writers will create your web content<\/li>\n<li>We give website visitors what they want, not fluffy ad copy or &#8220;black hat&#8221; SEO<\/li>\n<li>We will transform &#8220;consumer-ish&#8221; websites into powerful lead engines for B2B clients<\/li>\n<li>We have experience in many industries<\/li>\n<li>Our <a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a> background gets us up to speed quickly in new industries<\/li>\n<\/ul>\n<h2>What Can We Do for You?<\/h2>\n<p>These are the tools behind a B2B content strategy that drives results \u2013 tailored and crafted by a team that understands your business.<\/p>\n<p>Let us know if you\u2019d like to request a free consultation, B2B marketing audit or B2B brand story workshop.<\/p>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Contact us to learn more about our B2B content marketing that gets results<\/a><\/div>\n<div class=\"clearfix\" style=\"width: 100%;\"><\/div>\n<\/section>\n<\/div>\n<aside class=\"col-md-3 col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Services<\/h2>\n<h4 class=\"sidebar-subheader\">Key Ideas<\/h4>\n<ul class=\"main\">\n<li>Compelling content is the foundation of B2B marketing collateral<\/li>\n<li>Professional writers create all written content for your website<\/li>\n<li>Content puts your prospects\u2019 problems at the core<\/li>\n<li>Website content utilizes every tool available for ongoing SEO optimization<\/li>\n<li>Ongoing keyword research and SEO analysis ensures strategies are up-to-date<\/li>\n<li>Customized B2B strategies designed to ensure that content drives leads and sales<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting.html\/\">Request a Consultation<\/a><\/p>\n<\/section>\n<\/aside>\n<\/div>","protected":false},"excerpt":{"rendered":"Website Content Goals: C3\n<p>In the few seconds they will spend on your website, will your visitors find what they are looking for or get frustrated and leave? Innovaxis creates Compelling, Concise Content (C3) for clients that want to transform website visitors into sales leads.<\/p>\n<h2>Compelling<\/h2>\n<ul class=\"main\">\n<li>Website visitors either get what they want or leave unsatisfied<\/li>\n<li>Satisfied website visitors can be cultivated into prospects<\/li>\n<li>Strong calls-to-action can convert visitors into sales leads<\/li>\n<\/ul>\n<h2>Concise<\/h2>\n<ul class=\"main\">\n<li>Visitors spend an average of 30-90 seconds on most websites<\/li>\n<li>Visitors are unlikely to scroll down on a web page: 80-95% of content read &amp; links clicked on are &#8220;above the scroll&#8221;<\/li><\/ul>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/website-content-goals-c3\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":154,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-329","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Web Content Goals | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Learn how Innovaxis creates Compelling, Concise Content (C3) for clients that want to transform website visitors into sales leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/website-content-goals-c3\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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