{"id":3537,"date":"2025-09-21T13:15:15","date_gmt":"2025-09-21T18:15:15","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?page_id=3537"},"modified":"2025-09-22T22:53:25","modified_gmt":"2025-09-23T03:53:25","slug":"intent-data-for-sales","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-services\/marketing-automation\/zoominfo\/intent-data-for-sales","title":{"rendered":"ZoomInfo Intent Data for Sales"},"content":{"rendered":"
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Discover the time-saving power of intent data for sales<\/em><\/h3>\n

\"ZoomInfo\"<\/p>\n

Prospects are constantly scouring the internet in order to find a solution to a problem that\u2019s seemingly unsolvable. Catching these buyers at the right moment is necessary, but may also seem impossible.<\/p>\n

Thankfully, there\u2019s a silver lining. By using the power of intent data, capturing buyer interest has become more feasible for sales. Not to mention, you will also save immense time in the process of using intent data.<\/p>\n

As a ZoomInfo<\/a> partner, Innovaxis can help your business tactically utilize ZoomInfo intent data to reach the right buyers at the right time.<\/p>\n

What is Intent Data?<\/h2>\n

Intent data highlights an individual\u2019s online behavior-<\/span>based activity that links them to a specific topic. <\/span>When buyers have a desire to solve their pain <\/span>points, they leave a digital footprint based on <\/span>their consumed content. A few examples include <\/span>downloading eBooks, reading case studies, and <\/span>visiting website pages for different solutions. <\/span>By capturing these buying signals, salespeople <\/span>can reach buyers much earlier in the process, <\/span>beating their competitors in terms of capturing the <\/span>prospect\u2019s interest. <\/span><\/p>\n

Capture More Qualified Leads While Saving Time<\/h2>\n

Intent data can save salespeople time, while <\/span>capturing more qualified leads in the process. Here’s how:
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Efficient & Faster Prospecting<\/em><\/h3>\n

Knowing your buyer\u2019s pain points is key for early <\/span>engagement. By having insight into the avenues your prospect is engaging with, <\/span>it acts as the leading way to reach them before making their decision. This can <\/span>be achieved through intent signals which actively identify the people searching <\/span>for solutions. By having this information available, you\u2019ll be able to save time in <\/span>your prospecting and outreach efforts. Additionally, having insight into which <\/span>buyers are interested in your solutions gives you an advantage over competitors <\/span>in the marketplace.<\/span><\/p>\n

Emphasizes Sales Prioritization<\/em><\/h3>\n

Intent data varies from the traditional lead scoring model. A common scoring <\/span>framework consists of adding \u201cpoints\u201d to a lead\u2019s score based on specific <\/span>criteria, including returning visits, page views, and amount of time spent on a <\/span>webpage. Thankfully, this intelligence can be substituted with intent data. <\/span><\/p>\n

By harnessing intent data, you\u2019ll uncover new paths that leads can take even <\/span>when they\u2019re not active on your website. The most common examples include <\/span>the amount of time spent visiting competitor websites or tracking keywords. <\/span>What\u2019s more, marketing can help sales prioritize these leads by predicting <\/span>their purchasing intent based on online engagement and research. From <\/span>there, sales reps can prioritize which prospect they\u2019re going to contact based <\/span>on this new scoring methodology.<\/span><\/p>\n

Improves Outbound Sales<\/em><\/h3>\n

On average, B2B buyers will view between 3-5 pieces of content <\/a><\/span>prior to engaging with a sales representative<\/span>. If sales reps utilize intent data, they <\/span>can reach out to qualified leads that are searching for relevant content in the <\/span>buying cycle. Additionally, they\u2019ll have insight into what their potential buyers <\/span>are engaging with, allowing them to speak to the solutions they\u2019re seeking. By <\/span>doing this, it eliminates manual outreach such as cold calling that\u2019s included <\/span>in outbound work.<\/span><\/p>\n

Eliminates Unrealistic Expectations<\/em><\/h3>\n

As a sales professional, sometimes hitting your quota is unrealistic.<\/span> For many, this is the result of misunderstanding <\/span>their total addressable market (TAM). Planning around your TAM often results <\/span>in wasted efforts<\/a> for a handful of sales teams<\/span>. With intent data, <\/span>it\u2019s easier for sales leaders to set quotas for reps based on their ability to close <\/span>deals. Giving reps insight into a prospect\u2019s intent to purchase will help them <\/span>meet their goals and feel more <\/span>confident in their roles as sellers.<\/span><\/p>\n

Custom Intent<\/em><\/h3>\n

Though there are over 4,000 standard Intent signals tracked by ZoomInfo, most of our clients operate in niches or don’t find their most important keywords tracked. ZoomInfo can vet out custom Intent signals to determine if they are viable over a 2-4 week period. If they are viable, you can have exclusivity for tracking them in ZoomInfo for as long as you pay for them – there is a modest upgrade for each custom Intent signal. Learn more here ><\/em><\/a><\/p>\n

Create a Bridge Between Sales, Marketing & Technology<\/h2>\n

Modern B2B marketing <\/span>teams are becoming highly efficient in tracking intent data across channels. <\/span>This information – as the result of marketing\u2019s research – is extremely <\/span>beneficial for sales teams. When marketing brings this information to sales reps, <\/span>it helps them uncover deeper meaning into what a prospect is seeking. <\/span><\/p>\n

At Innovaxis, our brand story process<\/a>, market research skills<\/a>, and general curiosity mean that we deeply understand the business of our clients and the needs of your prospects. We use this comprehensive understanding to leverage ZoomInfo and its Intent function to deliver the greatest value for your business.<\/p>\n

If you’re looking to capture more qualified leads and save time with ZoomInfo intent data, contact an Innovaxis expert today<\/a>.<\/p>\n

Learn more about getting started with ZoomInfo<\/a><\/p>\n<\/section>\n<\/div>\n