{"id":356,"date":"2026-04-18T16:52:37","date_gmt":"2026-04-18T21:52:37","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=356"},"modified":"2026-04-18T18:19:45","modified_gmt":"2026-04-18T23:19:45","slug":"marketing-audit","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/marketing-audit","title":{"rendered":"Strategic Marketing Audit &#038; Planning Service"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-md-8\">\n<h3 class=\"top\"><em>Sustainable lead generation and revenue growth start with marketing due diligence and strategic planning<\/em><\/h3>\n<p>Conducting marketing due diligence is essential\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">to\u00a0<em>increasing<\/em><\/span><em>\u00a0lead generation and sales year after year<\/em><\/span>. Many agencies will whip up a proposal based on 1-2 conversations with you, but this is not enough to develop a holistic marketing strategy. At best, you&#8217;ll generate tepid results; at worst, it could waste significant time and money on marketing activities that don&#8217;t deliver results.<\/p>\n<p>The Innovaxis Strategic Marketing Audit &amp; Planning Service provides in-depth marketing due diligence that leads to a clear marketing strategy to deliver\u00a0the results you want.<\/p>\n<p>The Innovaxis Strategic Marketing Audit &amp; Plan identifies:<\/p>\n<ul class=\"main\">\n<li>What&#8217;s not working, why, and what to do about it<\/li>\n<li>What&#8217;s working but not as well as it should be<\/li>\n<li>New marketing efforts that will increase lead generation and sales<\/li>\n<li>How your marketing can fuel sustainable, double-digit growth overall<\/li>\n<\/ul>\n<p>The audit and planning project typically takes 3-4 weeks and produces a comprehensive report with an executive summary, detailed findings, and a plan to deliver sustainable, double-digit growth over the next 1-3 years.<\/p>\n<p>Pricing starts at $3,000 to $5,000 with options for additional websites\/brands and conducting <strong><a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a><\/strong> interviews with your customers, prospects or competitors to ensure your plan is firmly rooted in reality.<\/p>\n<p>If you&#8217;re unsure you want to invest in a marketing audit, <strong><a href=\"\/de\/how-to-get-started\/\">contact us<\/a><\/strong> for an example audit to see if the Innovaxis Strategic Marketing Audit &amp; Plan is right for you. We&#8217;ll even conduct a preliminary audit for you at no charge.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4eVU0ncCzdI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>What You Get<\/h2>\n<p>A deep dive into where you have invested the most time and money (whichever is applicable):<\/p>\n<ul class=\"main\">\n<li><strong>Your website:<\/strong> brand story messaging, thought leadership, content marketing quality, design, usability (UI\/UX), and performance<\/li>\n<li><strong><a href=\"\/de\/b2b-marketing-services\/on-site-search-engine-optimization-seo-services\/\">Onsite search engine optimization (SEO)<\/a>:<\/strong> keyword research, how effective keywords have been incorporated into key areas of your site, Google rankings, organic search traffic behavior, crawl issues, core web vitals, and technical SEO elements<\/li>\n<li><strong><a href=\"\/de\/b2b-marketing-services\/content-syndication-link-building-services\/\">Offsite SEO<\/a>:<\/strong> linking domains, Google PageRank, opportunities for free and paid directory listings, and earned PR opportunities (including articles)<\/li>\n<li><strong>Social media presence:<\/strong> LinkedIn, X\/Twitter, Facebook, Instagram<\/li>\n<li><strong>Pay-per-click campaigns:<\/strong> Google Ads, Microsoft Ads, LinkedIn Campaigns, and more<\/li>\n<li><strong>Campaigns:<\/strong> email, direct mail, and advertising<\/li>\n<li><strong>Events:<\/strong> in-person and virtual<\/li>\n<li><strong>PR:<\/strong> press releases, articles, news, presence on third-party websites<\/li>\n<li><strong>Marketing technology:<\/strong> website infrastructure, marketing automation (HubSpot, Zoho, etc.), and use of other technologies<\/li>\n<li><strong>Reporting:<\/strong> how you measure and communicate marketing progress<\/li>\n<li><strong>Competitors:<\/strong> digital footprint and anything else you want to learn from them (competitive intelligence market research)<\/li>\n<li><strong>Other options:<\/strong> product marketing\/management, channel programs, pricing, and anything else not listed here that&#8217;s part of your marketing activities<\/li>\n<\/ul>\n<h2>The Process<\/h2>\n<ul class=\"main\">\n<li>A kick-off meeting with your team, including those key team members who interact with your customers<\/li>\n<li>Optional: interviews with customers, prospects, channel partners, end-users, field personnel, and even competitors<\/li>\n<li>A holistic and comprehensive analysis by our team of consultants will be performed over the next 3-5 weeks<\/li>\n<li>Presentation of your strategic marketing audit and plan to you and your team<\/li>\n<li>Formulation of <strong><a href=\"\/de\/b2b-marketing-agency-services\/custom-programs\/\">custom marketing program<\/a><\/strong> options, with three scope and budget levels to choose from for Innovaxis to implement as your strategic marketing plan<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-4\" style=\"padding: 0px 30px; text-align: center;\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"234\" height=\"300\" class=\"alignnone size-full wp-image-3238\" src=\"https:\/\/www.innovaxisinc.com\/wp-content\/uploads\/2022\/02\/b2b-marketing-audit.png\" alt=\"Marketing Audit\" srcset=\"https:\/\/www.innovaxisinc.com\/wp-content\/uploads\/2022\/02\/b2b-marketing-audit.png 234w, https:\/\/www.innovaxisinc.com\/wp-content\/uploads\/2022\/02\/b2b-marketing-audit-120x154.png 120w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/p>\n<h2>Request a Consultation<\/h2>\n<p style=\"box-shadow: 2px 2px 10px rgba(0,0,0,0.2); padding: 20px;\">Fill out the form below, and we&#8217;ll get in touch to schedule a time to discuss whether this effort is right for you.<br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/shell.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tportalId: \"7667683\",\n\tformId: \"8cf01c92-7224-4b54-9137-dce1a1b29966\"\n});\n<\/script><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<em>Sustainable lead generation and revenue growth start with marketing due diligence and strategic planning<\/em>\n<p>Conducting marketing due diligence is essential\u00a0to\u00a0<em>increasing<\/em><em>\u00a0lead generation and sales year after year<\/em>. Many agencies will whip up a proposal based on 1-2 conversations with you, but this is not enough to develop a holistic marketing strategy. At best, you&#8217;ll generate tepid results; at worst, it could waste significant time and money on marketing activities that don&#8217;t deliver results.<\/p>\n<p>The Innovaxis Strategic Marketing Audit &amp; Planning Service provides in-depth marketing due diligence that leads to a clear marketing strategy to deliver\u00a0the results you want.<\/p>\n<p>The Innovaxis Strategic Marketing Audit &amp; Plan identifies:<\/p>\n<ul class=\"main\">\n<li>What&#8217;s not working,<\/li><\/ul>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/marketing-audit\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":154,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[389],"class_list":["post-356","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Marketing Audit &amp; 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