{"id":4425,"date":"2025-08-10T12:00:35","date_gmt":"2025-08-10T17:00:35","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?page_id=4425"},"modified":"2025-08-11T01:10:45","modified_gmt":"2025-08-11T06:10:45","slug":"b2b-marketing-agency-pricing","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-agency-services\/custom-programs\/pricing","title":{"rendered":"Example Custom B2B Marketing Programs & Pricing"},"content":{"rendered":"

If you have a marketing team<\/em><\/strong>, Innovaxis will support and extend their efforts and serve as your marketing consultant<\/a><\/strong>. Marketing managers and directors who hire Innovaxis typically get promoted to VP and CMO.<\/p>\n

If you don’t have a marketing team<\/strong><\/em>, we will serve as your fractional CMO<\/a><\/strong> and your marketing department. CEOs who hire Innovaxis see the value of their business grow and become the envy of their peers.<\/p>\n

Example Options for a Custom Marketing Program<\/h2>\n

While all businesses have unique challenges and opportunities, below are three example custom marketing program options from Innovaxis that generate double-digit sales growth and an ROI of 300%+ within the first 18 months<\/a><\/strong>. What is the right custom marketing program<\/a><\/strong> for you? Find out with a marketing audit<\/a><\/strong> \u2013 and beware of anyone who proposes a program (or project) for you who does not conduct their marketing due diligence. See what ROI you can expect here<\/a><\/strong>.<\/p>\n

Not sure if a program is right for you?<\/strong> The Innovaxis Team often works on a project basis as the first engagement. Explore how to get started here<\/strong><\/a>.<\/em><\/p>\n

\n
\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Marketing Deliverable<\/h3>\n<\/th>\n

\n

Starter Program<\/strong><\/p>\n<\/th>\n

\n

Moderate Growth<\/strong><\/p>\n<\/th>\n

\n

Aggressive Growth<\/strong><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n

\n

Expected Sales Growth (Impact)<\/h3>\n<\/th>\n

10%-15%<\/td>\n15%-25%<\/td>\n25%+<\/td>\n<\/tr>\n
\n

Brand Story Development & Implementation<\/h3>\n

Like a Whole New Website with a New Design & Powerful Messaging but without Unnecessary Web Design Costs<\/em><\/p>\n

Convert more website visitors into sales by clearly articulating the problems you solve and how you solve them with your solutions; includes development of new content for your home and about pages, company profile, elevator pitch, and tagline \u2013 learn more with examples here<\/em><\/a><\/th>\n

No<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
\n

On-Site Search Engine Optimization (SEO)<\/h3>\n

Leverage Your Existing Content to Maximize Your Search Engine Rankings, AI Search Visibility & Lead Generation<\/em><\/p>\n

Includes comprehensive keyword research; incorporating keywords into URLs\/folders, meta descriptions, page titles, H1 and H2 headers, calls-to-action, ALT tags, schema, and AI optimization best practices<\/a> for all pages of your site \u2013 learn more<\/a><\/th>\n

Yes
\n(first 25 pages)<\/td>\n		Yes
\n(first 50 pages)<\/td>\n		Yes
\n(first 100 pages)<\/td>\n<\/tr>\n
\n

Content Marketing: Creation<\/h3>\n

Educate Your Prospects by Conveying Your Value & Thought Leadership
\n<\/em><\/p>\n

Create new pieces of content (foundational web pages and blogs of at least 500 words), optimized for search and re-purposed on your social media<\/a> \u2013 learn more<\/a><\/th>\n

1 per month
\n(12 total)<\/td>\n		1 per month
\n(12 total)<\/td>\n		2 per month
\n(24 total)<\/td>\n<\/tr>\n
\n

Content Marketing: Syndication (Off-Site SEO)<\/h3>\n

Increase Rankings for the Most Challenging Keywords to Rank Higher
\n<\/em><\/p>\n

Repurpose your existing content on high-ranking, third-party websites \u2013 learn more<\/a><\/th>\n

1 per month
\n(12 total)<\/td>\n		1 per month
\n(12 total)<\/td>\n		1 per month
\n(12 total)<\/td>\n<\/tr>\n
\n

Email Campaigns<\/h3>\n

Convey Your Value to Prospects that Need Your Solutions but Aren’t Actively Searching<\/em><\/p>\n

Created and sent from your account \u2013 you will gain maximum traction if the same audience is targeted with new content, every month; more<\/a><\/th>\n

0.5 per month
\n(6 unique emails, sent twice for 12 total)<\/td>\n		1 per month
\n(12 total)<\/td>\n		1 per month
\n(12 total)<\/td>\n<\/tr>\n
\n

Guides\/Whitepapers<\/h3>\n

Package Your Value & Thought Leadership in Gated Website Assets to Generate Leads<\/em><\/p>\n

Development of a 4-6 page guide(s) on the subject of your choosing (we will suggest topics following the brand story workshop)<\/th>\n

No<\/td>\nNo<\/td>\nYes (1)<\/td>\n<\/tr>\n
\n

Case Studies<\/h3>\n

Demonstrate Credibility by Showing the Value & Impact You’ve Had for Your Customers<\/em><\/p>\n

2-page write-up based on an interview with your client(s)<\/th>\n

No<\/td>\nNo<\/td>\nYes (1)<\/td>\n<\/tr>\n
\n

Website & Other Digital Enhancements<\/h3>\n

Continuously Update Your Website to Improve the Visitor Experience<\/em><\/p>\n

Proactive recommendations for further website enhancements; can also be used to enhance marketing automation (e.g. HubSpot and Zoho), third-party profiles, and link building<\/th>\n

2 hours per month<\/td>\n2 hours per month<\/td>\n4 hours per month<\/td>\n<\/tr>\n
\n

PPC Implementation & Enhancements<\/h3>\n

Maximize Lead Generation & ROI for Your Google Ads & Other PPC Investments<\/em><\/p>\n

Creation of new campaigns in Google Ads, Microsoft Ads, and\/or LinkedIn Campaigns with proactive updates of campaign settings, ad copy, extensions, keywords, and any other changes; learn more<\/a><\/th>\n

None<\/td>\n1 hour per month<\/td>\n2 hours per month<\/td>\n<\/tr>\n
\n

Marketing Consulting<\/h3>\n

Utilize Innovaxis Leadership as Your Marketing Consultant or Outsourced CMO<\/em><\/p>\n

Includes the kick-off, regular meetings, reporting, and any sales and marketing advice needed<\/th>\n

Remote Kick-Off, Monthly Meetings & Monthly Reporting<\/td>\nIn-Person Kick-Off, Bi-Weekly Meetings & Monthly Reporting<\/td>\nIn-Person Kick-Off, Bi-Weekly Meetings & Monthly Reporting<\/td>\n<\/tr>\n
\n

Pricing<\/h3>\n

All of the Above for Less than the Cost of one Full-Time Marketing Employee<\/em><\/p>\n

Paid monthly over 12 months with a 60-day opt-out option<\/th>\n

Ranges from $4,000 to $7,500 per month<\/strong>
\nProject-based work can be scoped out if this doesn’t fit your budget, and lower pricing optionss are often available for startups<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/section>\n

Why invest in a program instead of commissioning a new website or other marketing projects? In a word: traction.<\/strong> With a program, your marketing foundation will be shored up or completely rebuilt, you\u2019ll convert low-hanging fruit to gain momentum, and you\u2019ll see accelerated results as you progress with the program. Projects take 3-10x longer to deploy as agencies have to chase new projects as soon as one has been landed, and a combination of deliverables is needed to produce results.<\/p>\n

How Innovaxis Compares<\/h2>\n

What can you expect to pay for partnering with Innovaxis and how does it compare to the cost of hiring a full-time marketing employee*? Here are some price ranges of custom marketing programs based on our experience:<\/p>\n

\n
\n
\n
\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n
Agency Size<\/strong><\/th>\nMarketing Investment<\/th>\n<\/tr>\n<\/thead>\n
Very Small: <5 emps.<\/th>\n\u00a0 $500-$2,500 per month<\/td>\n<\/tr>\n
Small: <20 emps.<\/th>\n\u00a0 $2,500-$7,500 per month<\/td>\n<\/tr>\n
Medium: 20-50 emps.<\/th>\n\u00a0 $5,000-$12,500 per month<\/td>\n<\/tr>\n
Large: 50+ emps.<\/th>\n\u00a0 $10,000+ per month<\/td>\n<\/tr>\n
Fractional CMO<\/th>\n\u00a0 $200-$350 per hour<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n\n\n\n\n\n\n\n\n
Marketing Hire<\/strong><\/th>\n\u00a0 Annual Salary**<\/th>\n\u00a0 Monthly Salary**<\/th>\n<\/tr>\n<\/thead>\n
Coordinator<\/th>\n\u00a0 $36,000 to $75,000<\/td>\n\u00a0 $3,000 to $6,250<\/td>\n<\/tr>\n
Manager<\/th>\n\u00a0 $48,000 to $114,000<\/td>\n\u00a0 $4,000 to $9,500<\/td>\n<\/tr>\n
Director<\/th>\n\u00a0 $55,000 to $175,000<\/td>\n\u00a0 $4,500 to $14,500<\/td>\n<\/tr>\n
CMO<\/th>\n\u00a0 $66,000 to $240,000<\/td>\n\u00a0 $5,500 to $20,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

* Marketing hires typically only have 2-3 of the <\/em>16 different marketing skills<\/em><\/a>
\n** Numbers generated using <\/em>Indeed’s salary tool<\/em><\/a><\/p>\n<\/div>\n<\/div>\n

Contact us to learn more about a custom B2B marketing program for you<\/strong><\/a><\/div>","protected":false},"excerpt":{"rendered":"

If you have a marketing team<\/em>, Innovaxis will support and extend their efforts and serve as your marketing consultant<\/a>. Marketing managers and directors who hire Innovaxis typically get promoted to VP and CMO.<\/p>\n

If you don’t have a marketing team<\/em>, we will serve as your fractional CMO<\/a> and your marketing department. CEOs who hire Innovaxis see the value of their business grow and become the envy of their peers.<\/p>\n

Example Options for a Custom Marketing Program<\/h2>\n

While all businesses have unique challenges and opportunities, below are three example custom marketing program options from Innovaxis that generate double-digit sales growth and an ROI of 300%+ within the first 18 months<\/a>.<\/p>… Continue Reading >><\/a>","protected":false},"author":12,"featured_media":0,"parent":353,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[382],"class_list":["post-4425","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nB2B Marketing Agency Pricing for Custom Programs | Innovaxis<\/title>\n<meta name=\"description\" content=\"Learn how much B2B marketing costs whether you hire an agency, fractional CMO or a full-time employee, and see example pricing from Innovaxis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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