{"id":5,"date":"2024-08-16T13:49:19","date_gmt":"2024-08-16T18:49:19","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=5"},"modified":"2026-08-20T10:59:55","modified_gmt":"2026-08-20T15:59:55","slug":"about","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency","title":{"rendered":"About Innovaxis Marketing"},"content":{"rendered":"<div id=\"main-content-upper\" class=\"col-md-9 col-md-push-3\">\n<div style=\"float: right; width: 380px; max-width: 45%; margin: 0 0 20px 30px; line-height: 0;\">\n<p>    <iframe loading=\"lazy\"\n        src=\"https:\/\/www.youtube.com\/embed\/vY6qVELU52E\"\n        title=\"Innovaxis B2B Marketing Consulting Agency Overview\"\n        width=\"380\"\n        height=\"214\"\n        style=\"display: block; width: 100%; height: auto; aspect-ratio: 16 \/ 9; margin: 0; padding: 0; border: 0;\"\n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n        allowfullscreen><br \/>\n    <\/iframe><\/p>\n<\/div>\n<p>Business owners, marketing executives, and nonprofits that want marketing to drive sustainable, double-digit growth rely on Innovaxis. Let Innovaxis help you truly understand and articulate your value to more of the people you serve by fully leveraging marketing strategy, agency services, and marketing automation to scale your organization.<\/p>\n<p>Innovaxis is a <a href=\"https:\/\/www.innovaxisinc.com\/de\/\">B2B marketing agency<\/a> that will partner with you to increase your thought leadership, demand generation, and customer acquisition \u2013 often starting with a <a href=\"\/de\/marketing-strategy-b2b\/marketing-audit\/\">marketing audit<\/a> and followed by the execution of a marketing program customized for your organization. We only grow if you grow: Innovaxis custom marketing programs <a href=\"https:\/\/www.innovaxisinc.com\/de\/case-studies\/\">typically generate an ROI of 300%+ within the first 12-18 months<\/a>.<\/p>\n<p>Innovaxis clients appreciate our process for thoroughly and understanding their business so that we can quickly\u00a0surface <a href=\"\/de\/marketing-strategy-b2b\/b2b-brand-story-workshop\/\">key elements of your brand story<\/a> so that your evolved messaging resonates powerfully with your prospects and supporters. This is only possible because of our experience across a wide variety of B2B industries and our collective <a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a> and journalism background. Before working with Innovaxis, many of our clients had never worked with a marketing partner that understood their business, which is the #1 reason for disappointing marketing results.<\/p>\n<h2>Marketing Strategy<\/h2>\n<p>Your custom marketing program from Innovaxis starts with development of a <a href=\"\/de\/marketing-strategy-b2b\/\">marketing strategy<\/a> that identifies the right combination of inbound and outbound marketing to achieve your sales and marketing goals over the next 1-3+ years. This effort typically begins with a <a href=\"\/de\/marketing-strategy-b2b\/marketing-audit\/\">marketing audit<\/a>, possibly combined with some degree of <a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a>, and leads to creation of a strategic marketing plan.<\/p>\n<h2>Agency Services<\/h2>\n<p>Execution of your strategic marketing plan consists of both digital and content marketing. Thought leadership content is developed (blogs, case studies, eguides, etc.) and spread by enhancing and leveraging your <a href=\"\/de\/b2b-marketing-services\/website-development\/\">website<\/a>, digital marketing campaigns (email, PPC), and marketing automation.<\/p>\n<h2>Marketing Automation Technology<\/h2>\n<p>Innovaxis is a partner of <a href=\"\/de\/b2b-marketing-services\/marketing-automation\/hubspot\/\">HubSpot<\/a>, <a href=\"\/de\/b2b-marketing-services\/marketing-automation\/zoho\/\">Zoho<\/a>, <a href=\"\/de\/b2b-marketing-services\/marketing-automation\/zoominfo\/\">ZoomInfo<\/a>, <a href=\"\/de\/b2b-marketing-services\/marketing-automation\/rollworks-abm-software\/\">RollWorks<\/a>, <a href=\"\/de\/b2b-marketing-services\/wp-engine\/\">WP Engine<\/a>, <a href=\"\/de\/b2b-marketing-strategy-blog\/nitropack-the-hidden-gem-of-speed-optimization-plugins\/\">NitroPack<\/a>, ZeroBounce, and we are <a href=\"\/de\/b2b-marketing-services\/google-ads-other-pay-per-click-ppc-campaigns\/\">Google Ads Certified<\/a>. Your customized marketing program will also help you get the most out of traditional (non-digital) marketing efforts, including advertising, PR, direct mail, tradeshows, and may also include product management, channel marketing, and value-based pricing support.<\/p>\n<h2>Minority Woman Ownership<\/h2>\n<p>Through challenges like the Great Recession and the coronavirus pandemic, our CEO and owner Lina Parnell has led Innovaxis. With a background in production engineering, continuous improvement and operational stewardship with companies that include Johnson &amp; Johnson and AIG, Lina helps ensure that we continue to provide the highest quality of service and results for our clients and is a great place to work for our employees. <a href=\"\/de\/about\/lina-parnell\/\">Learn more &gt;<\/a><\/p>\n<h2>Get Started Today<\/h2>\n<p>Are you a good fit for a customized marketing program from Innovaxis? If you see value in taking a strategic and holistic B2B marketing approach, understand that marketing results come from an open and collaborative effort, and value working with a strategic partner instead of a vendor \u2013 then <a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">let\u2019s talk<\/a>.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/b2b-marketing-audit\/\">Request a marketing audit today<\/a><\/p>\n<div style=\"width: 100%; max-width: 640px; margin: 0 auto; line-height: 0;\">\n<p>    <iframe loading=\"lazy\"\n        src=\"https:\/\/www.youtube.com\/embed\/ZCs-AsHLoNQ\"\n        title=\"Innovaxis B2B Marketing Consulting Agency Overview\"\n        width=\"640\"\n        height=\"360\"\n        style=\"display: block; width: 100%; aspect-ratio: 16 \/ 9; border: 0; margin: 0; padding: 0;\"\n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n        allowfullscreen><br \/>\n    <\/iframe><\/p>\n<\/div>\n<\/div>\n<aside class=\"col-md-3 col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">About<\/h2>\n<h4 class=\"sidebar-subheader\">Key Ideas<\/h4>\n<ul class=\"main\">\n<li>Innovaxis will help you achieve double-digit sales growth<\/li>\n<li>A powerful marketing strategy often starts with a marketing audit and brand story development<\/li>\n<li>Innovaxis only grows if you do<\/li>\n<li>Innovaxis is a minority woman-led marketing consulting agency<\/li>\n<\/ul>\n<\/section>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>    <br \/>\n    <\/p>\n\n<p>Business owners, marketing executives, and nonprofits that want marketing to drive sustainable, double-digit growth rely on Innovaxis. Let Innovaxis help you truly understand and articulate your value to more of the people you serve by fully leveraging marketing strategy, agency services, and marketing automation to scale your organization.<\/p>\n<p>Innovaxis is a <a href=\"https:\/\/www.innovaxisinc.com\/de\/\">B2B marketing agency<\/a> that will partner with you to increase your thought leadership, demand generation, and customer acquisition \u2013 often starting with a <a href=\"\/de\/marketing-strategy-b2b\/marketing-audit\/\">marketing audit<\/a> and followed by the execution of a marketing program customized for your organization. We only grow if you grow: Innovaxis custom marketing programs <a href=\"https:\/\/www.innovaxisinc.com\/de\/case-studies\/\">typically generate an ROI of 300%+ within the first 12-18 months<\/a>.<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[389],"class_list":["post-5","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Innovaxis: A B2B Marketing Agency &amp; Consulting Firm<\/title>\n<meta name=\"description\" content=\"Learn how Innovaxis Marketing drives double-digit growth by increasing thought leadership, demand generation, and customer acquisition\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Innovaxis: A B2B Marketing Agency &amp; Consulting Firm\" \/>\n<meta property=\"og:description\" content=\"Learn how Innovaxis Marketing drives double-digit growth by increasing thought leadership, demand generation, and customer acquisition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T15:59:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About Innovaxis: A B2B Marketing Agency & Consulting Firm","description":"Learn how Innovaxis Marketing drives double-digit growth by increasing thought leadership, demand generation, and customer acquisition","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency","og_locale":"de_DE","og_type":"article","og_title":"About Innovaxis: A B2B Marketing Agency & Consulting Firm","og_description":"Learn how Innovaxis Marketing drives double-digit growth by increasing thought leadership, demand generation, and customer acquisition","og_url":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency","og_site_name":"Innovaxis B2B Marketing","article_modified_time":"2026-08-20T15:59:55+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","AboutPage"],"@id":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency","url":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency","name":"About Innovaxis: A B2B Marketing Agency & Consulting Firm","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2024-08-16T18:49:19+00:00","dateModified":"2026-08-20T15:59:55+00:00","description":"Learn how Innovaxis Marketing drives double-digit growth by increasing thought leadership, demand generation, and customer acquisition","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/about-b2b-marketing-consulting-agency#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"About Innovaxis Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.innovaxisinc.com\/de\/#website","url":"https:\/\/www.innovaxisinc.com\/de\/","name":"Innovaxis B2B Marketing","description":"B2B Marketing Results","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innovaxisinc.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":3,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":6192,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/pages\/5\/revisions\/6192"}],"wp:attachment":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/coauthors?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}