{"id":74,"date":"2018-04-12T11:59:23","date_gmt":"2018-04-12T11:59:23","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=74"},"modified":"2021-05-11T18:06:10","modified_gmt":"2021-05-11T18:06:10","slug":"campaign-development","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development","title":{"rendered":"Campaign Development"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9  col-md-push-3\">\n<section>\n<p>You&#8217;ve got great products and services, and maybe even a sparkling <a href=\"\/de\/b2b-marketing-services\/web-design\/\">new website<\/a>, but how are prospects finding out about you? How do existing clients learn about new offerings and promotions? <a href=\"\/de\/b2b-marketing-services\/seo\/\">SEO<\/a> is useful, but everyone&#8217;s doing it. Advertising is reactive, expensive and only 50% works\u2014and you&#8217;ll never know which 50%. We believe that proactive <a href=\"\/de\/b2b-marketing-services\/email-campaigns\/\">email<\/a> and <a href=\"\/de\/b2b-marketing-services\/marketing-collateral\/\">print<\/a> campaigns are the best way to generate sales leads.<\/p>\n<h2>The Innovaxis Advantage<\/h2>\n<p>\n        Our team of professional web designers and published writers create compelling electronic and print materials based on 15 years of business-to-consumer experience with special expertise in business-to-business (B2B). We will also ensure that these campaigns are in harmony with your<a href=\"\/de\/marketing-strategy-b2b\/integrated-marketing-communications\/\"> integrated marketing communications plan.<\/a><\/p>\n<p style=\"text-align: center;\"><em><a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Contact us if your target market needs more effective communication to stimulate sales.<\/a><\/em><\/p>\n<div class=\"clearfix\" style=\"width: 100%;\">\n<div class=\"steps-div\">\n<p><em>Previous Step:<br \/>\n        Next Step:<\/em><\/p>\n<\/p><\/div>\n<div class=\"steps-link\">\n<p><a href=\"\/de\/marketing-strategy-b2b\/website-content-strategy\/\">Website Content Strategy<br \/>\n        <\/a><a href=\"\/de\/marketing-strategy-b2b\/integrated-marketing-communications\/\">Integrated Marketing Communications<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<aside class=\"col-md-3  col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Marketing Strategy<\/h2>\n<h4 class=\"sidebar-subheader\"><em class=\"fa fa-play\" aria-hidden=\"true\"><\/em>Key Ideas<\/h4>\n<ul class=\"main\">\n<li>Websites and ads are reactive<\/li>\n<li>Marketing campaigns are proactive<\/li>\n<li>Can you handle significant sales growth?<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/p>\n<\/section>\n<\/aside><\/div>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve got great products and services, and maybe even a sparkling <a href=\"\/de\/b2b-marketing-services\/web-design\/\">new website<\/a>, but how are prospects finding out about you? How do existing clients learn about new offerings and promotions? <a href=\"\/de\/b2b-marketing-services\/seo\/\">SEO<\/a> is useful, but everyone&#8217;s doing it. Advertising is reactive, expensive and only 50% works\u2014and you&#8217;ll never know which 50%. We believe that proactive <a href=\"\/de\/b2b-marketing-services\/email-campaigns\/\">email<\/a> and <a href=\"\/de\/b2b-marketing-services\/marketing-collateral\/\">print<\/a> campaigns are the best way to generate sales leads.<\/p>\n<h2>The Innovaxis Advantage<\/h2>\n<p>\n        Our team of professional web designers and published writers create compelling electronic and print materials based on 15 years of business-to-consumer experience with special expertise in business-to-business (B2B). We will also ensure that these campaigns are in harmony with your<a href=\"\/de\/marketing-strategy-b2b\/integrated-marketing-communications\/\"> integrated marketing communications plan.<\/a><\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":154,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-74","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Marketing Campaigns | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Innovaxis can determine your competitors&#039; pricing and level of customer service with B2B mystery shopping\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Campaigns | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Innovaxis can determine your competitors&#039; pricing and level of customer service with B2B mystery shopping\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T18:06:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Marketing Campaigns | Innovaxis B2B Marketing Agency","description":"Innovaxis can determine your competitors' pricing and level of customer service with B2B mystery shopping","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development","og_locale":"de_DE","og_type":"article","og_title":"B2B Marketing Campaigns | Innovaxis B2B Marketing Agency","og_description":"Innovaxis can determine your competitors' pricing and level of customer service with B2B mystery shopping","og_url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development","og_site_name":"Innovaxis B2B Marketing","article_modified_time":"2021-05-11T18:06:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development","url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development","name":"B2B Marketing Campaigns | Innovaxis B2B Marketing Agency","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2018-04-12T11:59:23+00:00","dateModified":"2021-05-11T18:06:10+00:00","description":"Innovaxis can determine your competitors' pricing and level of customer service with B2B mystery shopping","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/campaign-development#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"B2B Marketing Strategy, Planning &#038; 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