{"id":78,"date":"2018-04-12T12:06:28","date_gmt":"2018-04-12T12:06:28","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?page_id=78"},"modified":"2021-05-11T17:55:10","modified_gmt":"2021-05-11T17:55:10","slug":"competitive-intelligence","status":"publish","type":"page","link":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence","title":{"rendered":"Competitive Intelligence"},"content":{"rendered":"<div class=\"row\">\n<div id=\"main-content-upper\" class=\"col-md-9  col-md-push-3\">\n<section>\n<p><em>You&#8217;ve Got Questions. Innovaxis Finds the Answers<\/em>.<\/p>\n<p>We can build a detailed portrait of your competitors from both a strategic and tactical standpoint. This qualitative and quantitative competitive intelligence is acquired through probing interviews of vendor employees, channel partners and end-users. Let us find out what you&#8217;ve always wanted to know about your competition.<\/p>\n<h2>Strategic Competitive Intelligence<\/h2>\n<p>Through our research, you understand the competitive landscape in any market to determine the strength of your value proposition, pricing, programs, and promotions compared with competition\u2014for known competitors as well as those coming at you from your blind side. This information is often used to identify <a href=\"\/de\/marketing-strategy-b2b\/market-research\/merger-acquisition-due-diligence\/\">M&amp;A<\/a> candidates.<\/p>\n<h2>Tactical Competitive Intelligence<\/h2>\n<p> We specialize in identifying competitor pricing and discount structures, product margins and even sales compensation structures. Our clients use this non-public, validated information to enhance their product roadmap, pricing strategy, channel strategy and market messaging.<\/p>\n<p style=\"text-align: center;\"><em><a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">To learn more about our market research services, contact us<\/a>.<\/em><\/p>\n<div class=\"clearfix\" style=\"width: 100%;\">\n<div class=\"steps-div\">\n<p><em>Previous Step:<br \/>\n        Next Step:<\/em><\/p>\n<\/p><\/div>\n<div class=\"steps-link\">\n<p><a href=\"\/de\/marketing-strategy-b2b\/market-research\/market-size-brand-share\/\">Market Size &amp; Brand Share<\/a><br \/>\n        <a href=\"\/de\/marketing-strategy-b2b\/market-research\/win-loss-analysis\/\">Win\/Loss Analysis<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<aside class=\"col-md-3  col-md-pull-9\">\n<section class=\"sidebar-content\">\n<h2 class=\"top\">Marketing Strategy<\/h2>\n<h4 class=\"sidebar-subheader\"><em class=\"fa fa-play\" aria-hidden=\"true\"><\/em>Key Ideas<\/h4>\n<ul class=\"main\">\n<li>\n    Innovaxis can you help you understand what your competition is doing and how to beat them<\/li>\n<li>\n    Innovaxis gets the whole story<em><\/em><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Request a Consultation<\/a><\/p>\n<\/section>\n<\/aside><\/div>","protected":false},"excerpt":{"rendered":"<p><em>You&#8217;ve Got Questions. Innovaxis Finds the Answers<\/em>.<\/p>\n<p>We can build a detailed portrait of your competitors from both a strategic and tactical standpoint. This qualitative and quantitative competitive intelligence is acquired through probing interviews of vendor employees, channel partners and end-users. Let us find out what you&#8217;ve always wanted to know about your competition.<\/p>\n<h2>Strategic Competitive Intelligence<\/h2>\n<p>Through our research, you understand the competitive landscape in any market to determine the strength of your value proposition, pricing, programs, and promotions compared with competition\u2014for known competitors as well as those coming at you from your blind side. This information is often used to identify <a href=\"\/de\/marketing-strategy-b2b\/market-research\/merger-acquisition-due-diligence\/\">M&amp;A<\/a> candidates.<\/p>\n<h2>Tactical Competitive Intelligence<\/h2>\n<p> We specialize in identifying competitor pricing and discount structures,<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"parent":125,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"inner-page-no-sidebar.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-78","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Competitive Intelligence Service | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Innovaxis offers B2B competitive intelligence and market research services in Chicago and beyond\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Competitive Intelligence Service | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Innovaxis offers B2B competitive intelligence and market research services in Chicago and beyond\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-11T17:55:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Competitive Intelligence Service | Innovaxis B2B Marketing Agency","description":"Innovaxis offers B2B competitive intelligence and market research services in Chicago and beyond","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence","og_locale":"de_DE","og_type":"article","og_title":"B2B Competitive Intelligence Service | Innovaxis B2B Marketing Agency","og_description":"Innovaxis offers B2B competitive intelligence and market research services in Chicago and beyond","og_url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence","og_site_name":"Innovaxis B2B Marketing","article_modified_time":"2021-05-11T17:55:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence","url":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence","name":"B2B Competitive Intelligence Service | Innovaxis B2B Marketing Agency","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2018-04-12T12:06:28+00:00","dateModified":"2021-05-11T17:55:10+00:00","description":"Innovaxis offers B2B competitive intelligence and market research services in Chicago and beyond","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"B2B Marketing Strategy, Planning &#038; 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