{"id":15,"date":"2016-12-15T05:02:47","date_gmt":"2016-12-15T05:02:47","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=15"},"modified":"2022-04-27T16:53:10","modified_gmt":"2022-04-27T21:53:10","slug":"interview-with-our-founder-sean-parnell","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell","title":{"rendered":"Interview with Our Founder Sean Parnell"},"content":{"rendered":"
\n

\"Interview<\/p>\n

Our founder, Sean Parnell<\/a>, was recently approached by a casting company seeking entrepreneurs in Chicago to take part in a commercial for a major credit card company. They asked some good questions, so we thought we’d share his answers. Enjoy…<\/p>\n

Q: Tell us a little about yourself. What do you like to do for fun? Passions? Hobbies?<\/p>\n

A: By night, many know me as Chicago’s historic bar expert by night: I wrote Historic Bars of Chicago and Created the Chicago Bar Project<\/a>. By day, I run a marketing consulting agency that I founded 10 years ago. My wife is from Colombia, so we travel there often with our 7-year-old son. Otherwise, it’s tennis, baseball, hockey, piano, and basking in the continued afterglow of the Cubs World Series victory.<\/p>\n<\/div>\n

Q: Tell us a little about your business. What kind of business is it? What goods\/services do you offer?<\/p>\n

A: We accelerate the profitability of small businesses needing to sell to other businesses (B2B) through marketing consulting<\/a> and managed services<\/a>. This usually includes some combination of market research<\/a>, marketing planning<\/a>, website development<\/a>, content marketing<\/a>, and SEO<\/a>. An investment in our services usually generates over $100,000 per year in new business for each of our clients.<\/p>\n

Q: What year did you start\/open your business?<\/p>\n

A: 2007: it’s fun running ramping up a new business during the Great Recession! [insert somewhat sarcastic tone here]\n

Q: What challenges did you face when starting your own business?<\/p>\n

A: Did I mention starting a business during the Great Recession? We’ve had ups and downs and are in the third major evolution of our business where we expect 20% growth per year over the next five years. Only once we understood how much time we spend on each client engagement, did we finally understand how to price engagements – and what engagements to pursue and what to avoid.<\/p>\n

Q: What is the best thing about owning your own business?<\/p>\n

A: Freedom and the absence of office politics.<\/p>\n

Q: What is the worst thing about owning your own business?<\/p>\n

A: Taxes, insurance, bookkeeping, and the occasional pang of insecurity.<\/p>\n

Contact us to learn more about our B2B marketing consulting and managed services<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Interview<\/p>\n

Our founder, Sean Parnell<\/a>, was recently approached by a casting company seeking entrepreneurs in Chicago to take part in a commercial for a major credit card company. They asked some good questions, so we thought we’d share his answers. Enjoy…<\/p>\n

Q: Tell us a little about yourself. What do you like to do for fun? Passions? Hobbies?<\/p>\n

A: By night, many know me as Chicago’s historic bar expert by night: I wrote Historic Bars of Chicago and Created the Chicago Bar Project<\/a>. By day, I run a marketing consulting agency that I founded 10 years ago. My wife is from Colombia, so we travel there often with our 7-year-old son.<\/p>… Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[16,33,51,53],"coauthors":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-b2b","tag-entrepreneurship","tag-marketing-consulting","tag-marketing-managed-services"],"acf":[],"yoast_head":"\nFounder Interview | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Our founder was interviewed by a casting company seeking Chicago entrepreneurs - they asked good questions, so here are his answers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Founder Interview | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Our founder was interviewed by a casting company seeking Chicago entrepreneurs - they asked good questions, so here are his answers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-15T05:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-27T21:53:10+00:00\" \/>\n<meta name=\"author\" content=\"Sean Parnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Parnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Founder Interview | Innovaxis B2B Marketing Agency","description":"Our founder was interviewed by a casting company seeking Chicago entrepreneurs - they asked good questions, so here are his answers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell","og_locale":"de_DE","og_type":"article","og_title":"Founder Interview | Innovaxis B2B Marketing Agency","og_description":"Our founder was interviewed by a casting company seeking Chicago entrepreneurs - they asked good questions, so here are his answers","og_url":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell","og_site_name":"Innovaxis B2B Marketing","article_published_time":"2016-12-15T05:02:47+00:00","article_modified_time":"2022-04-27T21:53:10+00:00","author":"Sean Parnell","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Sean Parnell","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell#article","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell"},"author":{"name":"Sean Parnell","@id":"https:\/\/www.innovaxisinc.com\/de\/#\/schema\/person\/03f529d5157cdbdafb08a573d2c6a420"},"headline":"Interview with Our Founder Sean Parnell","datePublished":"2016-12-15T05:02:47+00:00","dateModified":"2022-04-27T21:53:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell"},"wordCount":374,"keywords":["b2b","entrepreneurship","marketing consulting","marketing managed services"],"articleSection":["Uncategorized"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell","url":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell","name":"Founder Interview | Innovaxis B2B Marketing Agency","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2016-12-15T05:02:47+00:00","dateModified":"2022-04-27T21:53:10+00:00","author":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#\/schema\/person\/03f529d5157cdbdafb08a573d2c6a420"},"description":"Our founder was interviewed by a casting company seeking Chicago entrepreneurs - they asked good questions, so here are his answers","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/interview-with-our-founder-sean-parnell#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"Interview with Our Founder Sean Parnell"}]},{"@type":"WebSite","@id":"https:\/\/www.innovaxisinc.com\/de\/#website","url":"https:\/\/www.innovaxisinc.com\/de\/","name":"Innovaxis B2B Marketing","description":"B2B Marketing Results","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innovaxisinc.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.innovaxisinc.com\/de\/#\/schema\/person\/03f529d5157cdbdafb08a573d2c6a420","name":"Sean Parnell","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/33ffc0b6eb0c2bbe3bf264f8b7a3d03b9b38f7a2653cdcdd626eec2cc8490a2b?s=96&d=mm&r=g5b5f9a79620dcff80d6903c2969e6cff","url":"https:\/\/secure.gravatar.com\/avatar\/33ffc0b6eb0c2bbe3bf264f8b7a3d03b9b38f7a2653cdcdd626eec2cc8490a2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33ffc0b6eb0c2bbe3bf264f8b7a3d03b9b38f7a2653cdcdd626eec2cc8490a2b?s=96&d=mm&r=g","caption":"Sean Parnell"},"url":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/author\/sparnellinnovaxisinc-com"}]}},"_links":{"self":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/tags?post=15"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/coauthors?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}