{"id":2089,"date":"2020-04-15T01:55:41","date_gmt":"2020-04-15T01:55:41","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?p=2089"},"modified":"2022-04-27T16:53:07","modified_gmt":"2022-04-27T21:53:07","slug":"fail-how-to-completely-screw-up-your-b2b-seo","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/fail-how-to-completely-screw-up-your-b2b-seo","title":{"rendered":"#fail:<\/em> How to Completely Screw Up Your B2B SEO"},"content":{"rendered":"

\"B2B<\/p>\n

Search Engine Optimization (SEO) is one of the most thoroughly understood subjects in digital marketing \u2013 just ask 20 different SEO experts for help and you\u2019ll get 20 different plans.<\/p>\n

Hire them all and presto! You\u2019ve got\u2026 a lot of plans.<\/p>\n

If that seems confusing, you could try to learn it on your own. Keeping up with Google is fun \u2013 there are only 500-600 ranking algorithm updates per year<\/a>.<\/p>\n

We\u2019ve Seen It All<\/h2>\n

With a landscape that changes every couple of clicks, SEO know-how requires a lot of keeping up. But SEO know-how-not-to<\/em> is its own kind of expertise as well.<\/p>\n

We\u2019ve optimized websites since the days of Lycos and AltaVista. Some of us even remember surfing the internet on blue UNIX screens \u2013 good times.<\/p>\n

Over the years, we\u2019ve seen some, uh\u2026 unique SEO methods. From black hat tactics to ineffective and complicated technical endeavors, we\u2019ve witnessed SEO \u201cstrategy\u201d so awful it could double as a magic trick: watch as your website completely disappears from search results!<\/em><\/p>\n

As a key factor in driving traffic to your business website, SEO is kinda central to the whole success aspect. Screwing up SEO is a super effective way to tank brand recognition, leads, sales, and more. So how does it happen?<\/p>\n

To help explain, we\u2019ve created a 10-step guide to completely and utterly ruining your SEO. It\u2019s that easy!<\/p>\n

Ruin Your Website\u2019s SEO in 10 Easy Steps<\/h2>\n

Step 1: Rely on Printed Materials, Skip the Digital Tools<\/h3>\n

Buy an SEO manual. Any edition. Read it carefully. Or don\u2019t. If you\u2019re pressed for time, just SparkNotes it.<\/p>\n

You don\u2019t need to monitor your site with Google Analytics or Google Search Console. Who cares what Google thinks about your site?<\/p>\n

On the other hand, skip the reading. Just buy links to your site from someone you don\u2019t know, preferably who uses Gmail as their company email \u2013 an instant sign of credibility. Contact JC Penney for help<\/a>.<\/p>\n

Step 2: Link Framing & Keyword Stuffing<\/h3>\n

Purchase 100 websites and link them all together. Stuff as many keywords as possible into the URLs. It\u2019s not like Google is going to do anything about it.<\/p>\n

And that white background? Throw some white-text keywords on there as well.<\/p>\n

Step 3: Buzzwords Not Keywords<\/h3>\n

While we\u2019re on the topic of keywords, don\u2019t waste your time on research \u2013 after all, when has information gathering ever outperformed gut instincts?<\/em> Who knows? It\u2019s a hypothetical question. The point is, spend your time creating buzzwords, hashtags, and acronyms. Millennials can\u2019t resist them. AIR (Am I Right)?! #yolo<\/em><\/p>\n

Step 4: Duplicate Content Is the Bomb<\/h3>\n

Work smarter, not harder! Publish the same article everywhere you can and link it back to your 100 sites. Post it on every website you can get your hands on\u2026 Facebook, Reddit, Tumblr \u2013 you name it! Hell, even dig out that old Myspace account. Quantity outnumbers quality, amIright<\/em>?<\/p>\n

Step 5: Outsource or Automate (Everything)<\/h3>\n

Outsource everything. Trust your website to people you\u2019ll never meet.<\/p>\n

Even better: use bots, which can even write content. AI and prose is a match made out of perfection writing.<\/p>\n

It\u2019s 2020.5 and the future of your company is spelled #BOT. How cool is that? The millennials are going to love you. #DoTheRobot<\/p>\n

Step 6: Customization Is for Suckers<\/h3>\n

If you\u2019re using WordPress with Yoast, allow the default page titles and descriptions to populate. \u201cOne size fits all\u201d works just as well for websites as it does for most things, so don\u2019t bother to customize things with robots.txt, sitemap.xml or canonical links \u2013 pah!<\/p>\n

Oh, and that \u201cdiscourage search engines from indexing from this site\u201d button? Look away.<\/p>\n

\"WordPress<\/p>\n

Step 7: Don\u2019t Be Elitist<\/h3>\n

Google PageRank is a silly, elitist concept designed to let higher quality content rise to the top. Well, who made Google the judge of what counts as \u201chigh quality content\u201d? Listen to your marketing intern. Ignore this.<\/p>\n

And when you launch a new website or change the name of a page, don’t trouble yourself with URL redirects \u2013 it\u2019s fun to trick search engines and see those crawl errors skyrocket in Google Search Console. How high can you get them? Exhilarating!<\/p>\n

Step 8: Don\u2019t Worry about Hackers<\/h3>\n

Fear of cybercrime is so overblown. SSL certifications or other forms of encryption to keep your site protected? They\u2019re just rackets. The internet is a safe place.<\/p>\n

If you love the classic feel of WordPress 4.0, stick with it. Keyword rankings generally recover a year or so following a hacking. Maybe.<\/p>\n

Step 9: Ignore Mobile<\/h3>\n

Don\u2019t worry about mobile optimization \u2013 real business only happens at a desk.<\/p>\n

Step 10: Ignore Google<\/h3>\n

Organic search is what matters, so just kiss Google Ads, Google My Business, Google Analytics, Google Search Console, Google-whatever<\/em> goodbye. Who died and put Google in charge of the internet?<\/p>\n

Bonus Step: Put IT in Charge of Your SEO<\/h3>\n

After all, why would you want your marketing strategy driving your SEO and lead generation? That\u2019s crazy talk.<\/p>\n

With So Many Ways to Fail at SEO, Which Do You Choose?<\/h2>\n

While there are many more ways to screw up your SEO, these steps will get you on your way quickly. As the old saying goes, if at first you succeed, try, try again.<\/p>\n

However, if you\u2019d rather have an SEO strategy<\/a> that actually brings people to <\/em>your site and generates leads and sales, we can help.<\/p>\n

Contact us to learn more about B2B SEO<\/a><\/div>","protected":false},"excerpt":{"rendered":"

\"B2B<\/p>\n

Search Engine Optimization (SEO) is one of the most thoroughly understood subjects in digital marketing \u2013 just ask 20 different SEO experts for help and you\u2019ll get 20 different plans.<\/p>\n

Hire them all and presto! You\u2019ve got\u2026 a lot of plans.<\/p>\n

If that seems confusing, you could try to learn it on your own. Keeping up with Google is fun \u2013 there are only 500-600 ranking algorithm updates per year<\/a>.<\/p>\n

We\u2019ve Seen It All<\/h2>\n

With a landscape that changes every couple of clicks, SEO know-how requires a lot of keeping up. But SEO know-how-not-to<\/em> is its own kind of expertise as well.<\/p>\n

We\u2019ve optimized websites since the days of Lycos and AltaVista.<\/p>… Continue Reading >><\/a>","protected":false},"author":10,"featured_media":2090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[120,16,113,17,110,116,112,111,108,115,114,69],"coauthors":[],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-fail","tag-b2b","tag-backlinks","tag-black-hat-seo","tag-cybercrime","tag-duplicate-content","tag-google-algorithm","tag-google-pagerank","tag-keyword-research","tag-keyword-stuffing","tag-link-farming","tag-search-engine-optimization-seo"],"acf":[],"yoast_head":"\nB2B SEO Worst Practices | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"As part of our "How to Fail at B2B Marketing" series, here's our 10-step guide to completely and utterly 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content=\"2020-04-15T01:55:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-27T21:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.innovaxisinc.com\/wp-content\/uploads\/2020\/04\/b2b-seo-fail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sean Parnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Parnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B SEO Worst 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