{"id":2226,"date":"2020-05-06T23:41:58","date_gmt":"2020-05-06T23:41:58","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?p=2226"},"modified":"2022-04-27T16:53:07","modified_gmt":"2022-04-27T21:53:07","slug":"fail-how-to-lose-friends-influence-nobody-with-b2b-social-media","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/fail-how-to-lose-friends-influence-nobody-with-b2b-social-media","title":{"rendered":" #fail: <\/em> How to Lose Friends & Influence Nobody with B2B Social Media"},"content":{"rendered":"

\"How<\/p>\n

\u201cEveryone\u201d knows that social media is the key to #success. \u201cStudies\u201d have shown that harnessing the power of so-called social \u201cinfluencers\u201d can yield ROI that is like, literally, millions of times higher<\/em> than other methods of outbound marketing.<\/p>\n

We\u2019re not sure what other forms of marketing these studies measure but the point is, when you consider the fact that the top nine or 10 influencers count 500 million people as followers, the open rate on your latest email campaign is not even worth talking about. So how do you get there?
\nExperts say it helps if you\u2019re already famous:<\/p>\n

\u201cIt helps to already be famous or to become famous to become a social media influencer\u2026\u201d<\/em><\/p>\n

—\u00a0 Digital Marketing Expert<\/p><\/blockquote>\n

Thanks, Digital University of the Obvious. But the point is, millions of people are using social media every second of every day to communicate their \u201cbrands\u201d to millions of other people. Does that mean you should be doing the same thing for your B2B messaging even if your prospects are too busy to help you celebrate Talk Like Yoda Day<\/a>? Of course it does. Yes, hmmm.<\/p>\n

Are the results there to justify the time and effort, assuming you\u2019re not selling makeup, lifestyle advice or a personal brand built around your six-pack abs? If by \u201cresults\u201d you mean qualified B2B leads, the answer is probably no.<\/p>\n

Do You Like Fruit? Do You Like Me? Please Follow Me.<\/h2>\n

But leaving \u201cresults\u201d aside for the moment, there are still lots of ways you can use social media to, you know, be on social media<\/em>. Here are just a few.<\/p>\n

\"Love<\/p>\n

Go Casual:<\/strong> Post Casual Relatable Content (CRC). Do you like fruit? Here\u2019s a video of me eating fruit.<\/p>\n

Get Trendy:<\/strong> Intern-led social media campaigns show your clients that while you may not know what\u2019s going on in their businesses, you are still relevant AF.<\/p>\n

Share Political\u00a0Opinions<\/strong>: The name of the game is \u201cengagement\u201d and nothing sparks a spirited conversation like politics.<\/p>\n

Hot Tip: Everyone loves a rant.<\/em><\/h3>\n

\"Not<\/p>\n

Commemorate Quirky Holidays:<\/strong> Don\u2019t give your B2B customers the impression that you didn\u2019t know it was National Gumdrop Day. Because that would be #lame.<\/p>\n

Traffic in Celebrity News:<\/strong> Coattail your way into whatever the celebrity buzz is. Just because your prospects are busy managing their businesses doesn\u2019t mean they won\u2019t appreciate you keeping up with the Kardashians.<\/p>\n

Badger Your Followers:<\/strong> An unending stream of interactive content and questions is a (forced) conversation starter. Who agrees with me?!<\/em><\/strong><\/p>\n

\"Facebook\"<\/p>\n

Go Where All the Cool Kids Are:<\/strong> Keeping up with the latest platform is an investment of time you\u2019ll never get back, but isn\u2019t that the whole point of TikTok? Get your CEO out there and let\u2019s dance<\/a>.<\/p>\n

\"Charmin
\nFOR IMMEDIATE RELEASE:<\/strong> LinkedIn is a great place to practice the art of PR gone wild. Long, boring announcements that tout your latest groundbreaking\/certification\/award or \u201cvalue-add\u201d proposition are what makes this platform so riveting. The best part is the hostage-like show of appreciation from all of your employees.<\/p>\n

The Bathroom Break: <\/strong>Post every three hours, updating\u00a0your followers on everything from the weather to lunch to\u2026 bathroom breaks.<\/p>\n

Hash it Out: <\/strong>For maximum impact, include #as #many #hashtags #as #possible. In fact, use a generator to push your posts into weirdly out-of-place conversations by mining the most popular (and most competitive) tags like these:<\/p>\n

\n
\n
#SEO<\/div>\n
#love<\/div>\n
#Instagram<\/div>\n
#popular<\/div>\n
#inspirational<\/div>\n<\/div>\n
\n
Maximize SEO exposure with this tag.<\/div>\n
Spread the positivity in every post!<\/div>\n
Don\u2019t forget to hashtag the platform you\u2019re using.<\/div>\n
Speak your goals into existence.<\/div>\n
Because what else are you?<\/div>\n<\/div>\n<\/div>\n

\"Love\"<\/p>\n

$pend the Marketing budget: <\/strong>Never pass up an opportunity to boost your posts with Facebook Ad Manager. Don\u2019t set any criteria for the audience, just throw $bills$ at Zuckerberg.<\/p>\n

Love Yourself <\/strong>Get the party started by liking your own posts!<\/p>\n

Is Your B2B Social Media Not Working?<\/h2>\n

Don\u2019t get us wrong, at Innovaxis we love those TikTok dances \u2014troubling security risks be damned!<\/a>\u2014 and we are always grateful for any excuse to talk like pirates or take pictures of our donuts<\/a>. But if you\u2019re spending a lot of time and effort on social media for B2B marketing and you\u2019re not seeing results, we can tell you why, matey. You wouldn’t be the first to flush a lot of money down the social media toilet\u00a0 \u2013 the seat was still warm when you got there. But B2B marketing is different.<\/p>\n

We can help. Want to learn how to really drive more leads to your B2B business? Give us a call or click on the link below.<\/p>\n

Give us a call to learn more about B2B Social Media<\/a><\/div>","protected":false},"excerpt":{"rendered":"

\"How<\/p>\n

\u201cEveryone\u201d knows that social media is the key to #success. \u201cStudies\u201d have shown that harnessing the power of so-called social \u201cinfluencers\u201d can yield ROI that is like, literally, millions of times higher<\/em> than other methods of outbound marketing.<\/p>\n

We\u2019re not sure what other forms of marketing these studies measure but the point is, when you consider the fact that the top nine or 10 influencers count 500 million people as followers, the open rate on your latest email campaign is not even worth talking about. So how do you get there?
\nExperts say it helps if you\u2019re already famous:<\/p>\n

\u201cIt helps to already be famous or to become famous to become a social media influencer\u2026\u201d<\/em><\/p>\n

—\u00a0<\/p>… Continue Reading >><\/a>","protected":false},"author":5,"featured_media":2238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[120,16,121,122,71],"coauthors":[],"class_list":["post-2226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-fail","tag-b2b","tag-b2b-marketing","tag-marketing-fail","tag-social-media-marketing"],"acf":[],"yoast_head":"\nB2B Social Media Worst Practices | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Are you perplexed as to why your B2B social media marketing is falling flat? Not generating leads? 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