{"id":24,"date":"2016-02-24T05:15:22","date_gmt":"2016-02-24T05:15:22","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=24"},"modified":"2022-04-27T16:53:10","modified_gmt":"2022-04-27T21:53:10","slug":"website-strategy-performance-vs-design","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design","title":{"rendered":"Website Strategy: Performance vs. Design"},"content":{"rendered":"
\n

Are You Satisfied with How Your Website Performs<\/strong>?<\/em><\/p>\n

\"B2BB2B buyers today spend a great deal of time educating themselves about a business issue and possible solutions. When a visitor lands on your site (if they can find it), you’ve only a few seconds to convey that your product or service is relevant and your company is an authority. If you do, you will generate quality sales leads. If you don’t, you’ll never make it to the shortlist.<\/p>\n

It All Starts with Strategy<\/h2>\n

A website that delivers quality leads, a healthy conversion rate and increased sales, begins with strategic planning.<\/p>\n

To perform, your website needs to go beyond looking good and being easy to navigate to making it possible to accomplish your business goals, including revenues, profitability, and new client acquisition. Before you even think about a new site, step back and see if you can answer these six questions:<\/p>\n<\/div>\n

    \n
  1. Who are you?<\/li>\n
  2. What do you offer?<\/li>\n
  3. Why do you do it? <\/li>\n
  4. Who do you do it for? i.e. your target market(s)<\/li>\n
  5. What does your target market(s) need?<\/li>\n
  6. How do your clients change as a result <\/li>\n<\/ol>\n

    Content: The Heart & Soul of a B2B Website<\/h2>\n

    Do you know what you sell from your prospect’s point of view? After all, visitors to your site have a problem and want to know why your company is qualified to solve it. Content is critical to communicating who you are, what you offer, why you do it, and how you do it for. It starts with a smart website content strategy and is implemented with professionally written web pages and blog posts by those with experience (and not interns or your nephew).<\/p>\n

    SEO: Leverage Content for Maximum Visibility<\/h2>\n

    Having all the content in the world doesn’t get you anything if no one can find you. Search engine optimization (SEO) is the practice of making sure your content gets maximum visibility. There are two forms: onsite (web SEO best practices) and offsite (link building).<\/p>\n

    Pulling It All Together<\/h2>\n

    If you want a that delivers quality leads, a healthy conversion rate and increased sales, just make sure you focus first on creating a compelling strategy and you focus on content and SEO in addition to web design. If you need help doing so, let us know.<\/p>\n

    Contact us to learn more about strategic website development.<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Are You Satisfied with How Your Website Performs?<\/em><\/p>\n

    \"B2BB2B buyers today spend a great deal of time educating themselves about a business issue and possible solutions. When a visitor lands on your site (if they can find it), you’ve only a few seconds to convey that your product or service is relevant and your company is an authority. If you do, you will generate quality sales leads. If you don’t, you’ll never make it to the shortlist.<\/p>\n

    It All Starts with Strategy<\/h2>\n

    A website that delivers quality leads, a healthy conversion rate and increased sales, begins with strategic planning.<\/p>\n

    To perform, your website needs to go beyond looking good and being easy to navigate to making it possible to accomplish your business goals,<\/p>… Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[16,54,69,75,78],"coauthors":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-b2b","tag-marketing-strategy","tag-search-engine-optimization-seo","tag-web-design","tag-website-content-strategy"],"acf":[],"yoast_head":"\nB2B Web Strategy | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"If you want a website that delivers quality leads, a healthy conversion rate and increased sales, you need to think beyond web design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Web Strategy | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"If you want a website that delivers quality leads, a healthy conversion rate and increased sales, you need to think beyond web design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-24T05:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-27T21:53:10+00:00\" \/>\n<meta name=\"author\" content=\"Sean Parnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Parnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Sean Parnell\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Web Strategy | Innovaxis B2B Marketing Agency","description":"If you want a website that delivers quality leads, a healthy conversion rate and increased sales, you need to think beyond web design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design","og_locale":"de_DE","og_type":"article","og_title":"B2B Web Strategy | Innovaxis B2B Marketing Agency","og_description":"If you want a website that delivers quality leads, a healthy conversion rate and increased sales, you need to think beyond web design","og_url":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design","og_site_name":"Innovaxis B2B Marketing","article_published_time":"2016-02-24T05:15:22+00:00","article_modified_time":"2022-04-27T21:53:10+00:00","author":"Sean Parnell","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Sean Parnell","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"Sean Parnell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design#article","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design"},"author":{"name":"Sean Parnell","@id":"https:\/\/www.innovaxisinc.com\/de\/#\/schema\/person\/03f529d5157cdbdafb08a573d2c6a420"},"headline":"Website Strategy: Performance vs. Design","datePublished":"2016-02-24T05:15:22+00:00","dateModified":"2022-04-27T21:53:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design"},"wordCount":403,"keywords":["b2b","marketing strategy","search engine optimization (seo)","web design","website content strategy"],"articleSection":["Uncategorized"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design","url":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design","name":"B2B Web Strategy | Innovaxis B2B Marketing Agency","isPartOf":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#website"},"datePublished":"2016-02-24T05:15:22+00:00","dateModified":"2022-04-27T21:53:10+00:00","author":{"@id":"https:\/\/www.innovaxisinc.com\/de\/#\/schema\/person\/03f529d5157cdbdafb08a573d2c6a420"},"description":"If you want a website that delivers quality leads, a healthy conversion rate and increased sales, you need to think beyond web design","breadcrumb":{"@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/website-strategy-performance-vs-design#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.innovaxisinc.com\/"},{"@type":"ListItem","position":2,"name":"Website Strategy: Performance vs. Design"}]},{"@type":"WebSite","@id":"https:\/\/www.innovaxisinc.com\/de\/#website","url":"https:\/\/www.innovaxisinc.com\/de\/","name":"Innovaxis B2B Marketing","description":"B2B Marketing Results","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innovaxisinc.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.innovaxisinc.com\/de\/#\/schema\/person\/03f529d5157cdbdafb08a573d2c6a420","name":"Sean Parnell","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/33ffc0b6eb0c2bbe3bf264f8b7a3d03b9b38f7a2653cdcdd626eec2cc8490a2b?s=96&d=mm&r=g5b5f9a79620dcff80d6903c2969e6cff","url":"https:\/\/secure.gravatar.com\/avatar\/33ffc0b6eb0c2bbe3bf264f8b7a3d03b9b38f7a2653cdcdd626eec2cc8490a2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33ffc0b6eb0c2bbe3bf264f8b7a3d03b9b38f7a2653cdcdd626eec2cc8490a2b?s=96&d=mm&r=g","caption":"Sean Parnell"},"url":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/author\/sparnellinnovaxisinc-com"}]}},"_links":{"self":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/tags?post=24"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.innovaxisinc.com\/de\/wp-json\/wp\/v2\/coauthors?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}