{"id":28,"date":"2015-12-02T05:19:42","date_gmt":"2015-12-02T05:19:42","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=28"},"modified":"2022-04-27T16:53:11","modified_gmt":"2022-04-27T21:53:11","slug":"the-b2b-marketing-opportunity","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/the-b2b-marketing-opportunity","title":{"rendered":"The B2B Marketing Opportunity"},"content":{"rendered":"
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\"B2B<\/p>\n

Aimless acts of marketing, neither strategic nor holistic, have cost companies selling business-to-business (B2B) millions in missed leads, revenue and profits – not to mention the cost of these failed marketing services.<\/p>\n

Seeing the need for B2B marketing that generates results, we launched Innovaxis Marketing Consulting in January 2007. During the recession and subsequent (tepid) economic recovery, Innovaxis has increased client website traffic and lead generation by 300% on average. And it costs nothing because it usually pays for itself in 6-9 months, sometimes sooner. Here’s how…<\/p>\n<\/div>\n

Marketing = Macro Sales<\/h2>\n

We believe that the essence of marketing ultimately boils down to strategy<\/a> and execution<\/a>. Successful marketing makes it easy for you and your sales reps to get in front of new prospective clients and sell with a shorter sales cycle. An individual salesperson can only reach so many people in a day, whereas successful marketing can reach hundreds, thousands or more.<\/p>\n

The Dangers of Prospect Self-Education<\/h2>\n

In B2B, your prospective channel partners and end-user customers are self-educating themselves primarily by searching the web and reacting to the few outbound marketing campaigns that resonate with them. If you’re not coming up in a Google search or getting our message out to prospective clients, you’re not part of the self-education process and prospects will likely work with someone else.<\/p>\n

For our clients, we create compelling messaging for each target market by promoting your value proposition and differentiation. We also get you noticed with both inbound marketing (online searches, AdWords and selective advertising) and outbound marketing (campaigns<\/a>, PR<\/a>, social media<\/a>).<\/p>\n

The B2B Marketing Starting Point<\/h2>\n

Whatever your business, the starting point is always the same: strategy<\/a> with a tailored marketing plan that identifies from all of the things you could do, what you should do – for each target market. A holistic marketing plan includes:<\/p>\n