{"id":2868,"date":"2026-08-03T00:21:35","date_gmt":"2026-08-03T05:21:35","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?p=2868"},"modified":"2026-09-13T17:09:10","modified_gmt":"2026-09-13T22:09:10","slug":"3-marketing-partner-best-practices-how-does-yours-stack-up","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/4-marketing-partner-best-practices","title":{"rendered":"4 Marketing Partner Best Practices: How Does Yours Stack Up?"},"content":{"rendered":"

\"Marketing<\/p>\n

As a former market research consultant, head of product management, and having worked with hundreds of clients that have been underserved by their so-called marketing “partner” over the past 18 years, I know what ineffective marketing looks like and how much it can hold you back.<\/p>\n

How well does your marketing partner stack up with the following?<\/p>\n

1. Being a True Marketing Partner vs. a Vendor<\/strong><\/h2>\n

Does your marketing company regularly bring you new lead-generation and thought-leadership ideas? Do they meet with you regularly and provide monthly reporting? Can they provide useful guidance beyond marketing?<\/p>\n

2. Thinking Strategically vs. Opportunistically<\/strong><\/h2>\n

Does your marketing company develop a comprehensive marketing plan for you every year that identifies the right combination of digital marketing, website development, content marketing, SEO, video, Google Ads, email campaigns, PR, direct mail, social media, industry association sponsorship, etc.?<\/p>\n

3. Effective Use of Marketing Technology<\/strong><\/h2>\n

Has your marketing company identified how to use HubSpot<\/a><\/strong> or other marketing automation software to integrate with your CRM, website and email management to create a 360\u00b0 view of every prospect and customer instead of having data silos? Have they set you up with an easy, cost-effective, secure website platform you can edit easily?<\/p>\n

4. Working Directly with the Marketing Experts<\/strong><\/h2>\n

Do you have to work with a salesperson or a marketing consultant to develop your marketing strategy? Do you have to request changes through a project manager or ticketing system that can take a while to be completed and may cost extra? Innovaxis clients appreciate working directly with our marketing strategists, content mavens, and digital savants without going through middlemen.<\/p>\n

Get a Marketing Audit<\/strong><\/h2>\n

If you feel underserved by your marketing company or would like a report card on their work, an Innovaxis marketing audit<\/a><\/strong> will uncover the marketing gaps and reveal new opportunities to increase lead generation and sales \u2013 and can serve as a report card for your current marketing company. The audit’s findings and recommendations can create the foundation for your 2021 marketing plan.<\/p>\n

Here’s a case study<\/a><\/strong> of our work with a manufacturer of induction heating tools, which started with a marketing audit. We then implemented many of the audit’s findings, which increased product sales by 20%-100% and their e-commerce sales have grown 20% every year since we implemented them (45% this year).<\/p>\n

Contact us to learn more about B2B marketing<\/a><\/strong><\/div>","protected":false},"excerpt":{"rendered":"

\"Marketing<\/p>\n

As a former market research consultant, head of product management, and having worked with hundreds of clients that have been underserved by their so-called marketing “partner” over the past 18 years, I know what ineffective marketing looks like and how much it can hold you back.<\/p>\n

How well does your marketing partner stack up with the following?<\/p>\n

1. Being a True Marketing Partner vs. a Vendor<\/h2>\n

Does your marketing company regularly bring you new lead-generation and thought-leadership ideas? Do they meet with you regularly and provide monthly reporting? Can they provide useful guidance beyond marketing?<\/p>\n

2. Thinking Strategically vs. Opportunistically<\/h2>\n

Does your marketing company develop a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,<\/p>… Continue Reading >><\/a>","protected":false},"author":10,"featured_media":2869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[35,143,140,142,141,72],"coauthors":[389],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hubspot","tag-marketing-audit","tag-marketing-partner","tag-marketing-technology","tag-marketing-vendor","tag-strategic-marketing-planning"],"acf":[],"yoast_head":"\n3 Marketing Partner Best Practices | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Find out how well your B2B marketing 'partner' stacks up with three critical marketing criteria and what a marketing audit could do for 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