{"id":318,"date":"2016-12-11T07:26:01","date_gmt":"2016-12-11T07:26:01","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=318"},"modified":"2022-04-27T16:53:10","modified_gmt":"2022-04-27T21:53:10","slug":"what-goes-into-b2b-marketing-blogging","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/what-goes-into-b2b-marketing-blogging","title":{"rendered":"What Goes Into B2B Marketing Blogging?"},"content":{"rendered":"<div>\n<p class=\"c-image\"><img decoding=\"async\" src=\"\/wp-content\/themes\/Innovaxis\/images\/blog\/b2b-marketing-consulting-blogging-lead-generation.jpg\" style=\"border: 0px solid;\" alt=\"B2B Marketing Consulting: Content-Based Lead Generation\" \/><\/p>\n<p>In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.<\/p>\n<p>For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.<\/p>\n<h2>Recipe for Success<\/h2>\n<p>Here&#8217;s the recipe for a successful B2B marketing and lead generation effort:<\/p>\n<\/div>\n<ul class=\"main\">\n<li>We thoroughly research all relevant keywords (usually at least 700) and prioritize the top 1, 3, 10 keywords to focus all content generation, organic search and paid search initiatives<\/li>\n<li>We evaluate our client&#8217;s website to see how all existing content can be optimized so they get a lot more lead generation from what they already have, then implement a new website content strategy and implement the optimization <\/li>\n<li>We brainstorm and prioritize an editorial content calendar that maps out what we will write and when, and also tracks what&#8217;s been done<\/li>\n<li>We interview our client&#8217;s team to understand subjects that need to be written about<\/li>\n<li>We do additional content research on the web to learn more about the subject matter and how others, especially competitors, have covered it before<\/li>\n<li>We have our team of professional writers write each post, each of whom has at least 10 years of B2B writing experience and has been published<\/li>\n<li>Each post\/page is edited by one of our editors who usually have at least one year of experience in the industry of the subject matter &#8211; much more if it&#8217;s enterprise content management, accounting software, electronics manufacturing, software, packaging, construction, business process outsourcing (BPO), business process automation (BPA), and information technology in general<\/li>\n<li>Each post\/page is SEO-optimized, including optimizing the page title, blog post title, meta description, H1 and H2 headings, calls-to-action, etc.<\/li>\n<li>Each post\/page has at least one image and links to related pages for cross-promotion<\/li>\n<li>Each page is added to the navigation, if applicable<\/li>\n<li>Each post has categories and tags applied that align with the most important keywords<\/li>\n<li>Each post\/page is monitored with analytics to see what&#8217;s more popular and what isn&#8217;t<\/li>\n<li>We monitor keyword rankings, organic search volume, bounce rates, and leads generated to evaluate the success of the effort &#8211; f the effort is not moving the needle based on expectations, we may<br \/>\n    create additional content and do other things to accelerate results<\/li>\n<li>We incorporate our client&#8217;s feedback and what we learn with analytics into new blog posts<\/li>\n<\/ul>\n<p>Thus, it&#8217;s a lot more than just writing.<\/p>\n<h2>Next Steps<\/h2>\n<p>How does this compare with your content and lead generation efforts? Let us know if you&#8217;re open to making a change for 2017.<\/p>\n<p style=\"text-align: center;\"><em><a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Contact us to learn more about strategic B2B copywriting, SEO and lead generation<\/a><\/em> <\/p>","protected":false},"excerpt":{"rendered":"<p class=\"c-image\"><img decoding=\"async\" src=\"\/wp-content\/themes\/Innovaxis\/images\/blog\/b2b-marketing-consulting-blogging-lead-generation.jpg\" style=\"border: 0px solid;\" alt=\"B2B Marketing Consulting: Content-Based Lead Generation\" \/><\/p>\n<p>In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.<\/p>\n<p>For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.<\/p>\n<h2>Recipe for Success<\/h2>\n<p>Here&#8217;s the recipe for a successful B2B marketing and lead generation effort:<\/p>\n\n<ul class=\"main\">\n<li>We thoroughly research all relevant keywords (usually at least 700) and prioritize the top 1, 3, 10 keywords to focus all content generation, organic search and paid search initiatives<\/li>\n<li>We evaluate our client&#8217;s website to see how all existing content can be optimized so they get a lot more lead generation from what they already have,<\/li><\/ul>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/what-goes-into-b2b-marketing-blogging\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[16,18,23,24,25,38,39,69,73,81],"coauthors":[],"class_list":["post-318","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-b2b","tag-blogging","tag-content-authoring","tag-content-strategy","tag-copywriting","tag-keywords","tag-lead-generation","tag-search-engine-optimization-seo","tag-strategy","tag-written-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Marketing Blogging | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Learn we turn blogging into a lead generating machine for our business-to-business (B2B) clients, often generating more than $100,000 per year in new business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/what-goes-into-b2b-marketing-blogging\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Blogging | Innovaxis B2B Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Learn we turn blogging into a lead generating machine for our business-to-business (B2B) clients, often generating more than $100,000 per year in new business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/what-goes-into-b2b-marketing-blogging\" \/>\n<meta property=\"og:site_name\" content=\"Innovaxis B2B Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-11T07:26:01+00:00\" \/>\n<meta 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