{"id":36,"date":"2013-03-25T05:26:57","date_gmt":"2013-03-25T05:26:57","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=36"},"modified":"2024-07-17T14:08:15","modified_gmt":"2024-07-17T19:08:15","slug":"book-recommendations-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/book-recommendations-for-entrepreneurs","title":{"rendered":"Book Recommendations for Entrepreneurs"},"content":{"rendered":"<div>\n<p><img decoding=\"async\" style=\"border: 0px solid; float: right; margin-left: 5px;\" src=\"\/wp-content\/themes\/Innovaxis\/images\/blue-ocean-strategy.png\" alt=\"Blue Ocean Stategy\" \/>I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I&#8217;ve read since then is <a href=\"http:\/\/www.blueoceanstrategy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Ocean Strategy<\/a>. In it, co-authors<a href=\"http:\/\/www.blueoceanstrategy.com\/authors\/w-chan-kim\/\" target=\"_blank\" rel=\"noopener noreferrer\"> W. Chan Kim<\/a> and <a href=\"http:\/\/www.blueoceanstrategy.com\/authors\/renee-mauborgne\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ren\u00e9e Mauborgne<\/a> identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable\u2014the single largest piece missing from other business books, from my experience.<\/p>\n<p>Here at Innovaxis, our clients utilize our <a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a>, <a href=\"\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\/\">competitive intelligence<\/a> and <a href=\"\/de\/marketing-strategy-b2b\/product-management\/\">product management services<\/a> in order to apply Blue Ocean Strategy into product roadmap, marketing feasibility and product development efforts.<\/p>\n<\/div>\n<p>Additionally, I really like the following books:<\/p>\n<ul class=\"main\">\n<li><a href=\"http:\/\/www.amazon.com\/How-Become-Rainmaker-Getting-Customers\/dp\/0786865954\" target=\"_blank\" rel=\"noopener noreferrer\">How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients<\/a> by Jeffrey Fox<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/How-Become-Marketing-Superstar-Unexpected\/dp\/0786868244\" target=\"_blank\" rel=\"noopener noreferrer\">How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register<\/a> also by Jeffrey Fox<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Tipping-Point-Little-Things-Difference\/dp\/0316346624\" target=\"_blank\" rel=\"noopener noreferrer\">The Tipping Point<\/a> by Malcolm Gladwell<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Good-Great-Companies-Leap-Others\/dp\/0066620996\" target=\"_blank\" rel=\"noopener noreferrer\">From Good to Great<\/a> by Jim Collins<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Pursuit-Every-Persons-Guide-Topsy-Turvy\/dp\/0679755551\" target=\"_blank\" rel=\"noopener noreferrer\">Pursuit of Wow<\/a> by Tom Peters<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\"><em>Let us know what your favorite books for entrepreneurs<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" style=\"border: 0px solid; float: right; margin-left: 5px;\" src=\"\/wp-content\/themes\/Innovaxis\/images\/blue-ocean-strategy.png\" alt=\"Blue Ocean Stategy\" \/>I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I&#8217;ve read since then is <a href=\"http:\/\/www.blueoceanstrategy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Ocean Strategy<\/a>. In it, co-authors<a href=\"http:\/\/www.blueoceanstrategy.com\/authors\/w-chan-kim\/\" target=\"_blank\" rel=\"noopener noreferrer\"> W. Chan Kim<\/a> and <a href=\"http:\/\/www.blueoceanstrategy.com\/authors\/renee-mauborgne\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ren\u00e9e Mauborgne<\/a> identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable\u2014the single largest piece missing from other business books, from my experience.<\/p>\n<p>Here at Innovaxis, our clients utilize our <a href=\"\/de\/marketing-strategy-b2b\/market-research\/\">market research<\/a>, <a href=\"\/de\/marketing-strategy-b2b\/market-research\/competitive-intelligence\/\">competitive intelligence<\/a> and <a href=\"\/de\/marketing-strategy-b2b\/product-management\/\">product management services<\/a> in order to apply Blue Ocean Strategy into product roadmap,<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/book-recommendations-for-entrepreneurs\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[19,22,45,52,64,65,66],"coauthors":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-blue-ocean-strategy","tag-competitive-intelligence","tag-market-research","tag-marketing-feasibility","tag-product-development","tag-product-management","tag-product-roadmap"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Book Recommendations | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Blue Ocean Strategy, the most influential book I&#039;ve read since starting Innovaxis Marketing Consulting six years ago\" \/>\n<meta name=\"robots\" content=\"index, follow, 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