{"id":539,"date":"2019-07-27T23:23:58","date_gmt":"2019-07-27T23:23:58","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?p=539"},"modified":"2024-07-17T14:05:33","modified_gmt":"2024-07-17T19:05:33","slug":"30-proven-formulas-for-writing-headlines","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/30-proven-formulas-for-writing-headlines","title":{"rendered":"30 Proven Formulas for Writing Headlines"},"content":{"rendered":"<p class=\"c-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/07\/tested-advertising-methods-1.jpg\" alt=\"Tested Advertising Methods by John Capbles\" \/><\/p>\n<p>As mentioned in our recent blog, <a href=\"\/b2b-marketing-strategy-blog\/the-formula-for-headline-success\">The Formula for Headline Success<\/a>, the book <a href=\"https:\/\/www.amazon.com\/Advertising-Methods-Prentice-Business-Classics\/dp\/0130957011\" target=\"_blank\" rel=\"noopener noreferrer\">Tested Advertising Methods<\/a> by John Caples is an all-time classic and must read for all marketing professionals.<\/p>\n<p>Here is another excerpt from the book that I feel is essential for B2B marketers and copywriters: 30 proven formulas for writing headlines that generate results.<\/p>\n<h2>News Headlines<\/h2>\n<h3>Begin Your Headline with the Word &#8220;Introducing&#8221;<\/h3>\n<ul class=\"main\">\n<li>Introducing a New Generation of Affordable Art Materials for Student Artists<\/li>\n<li>Introducing a New Way to Help Bridge the Gap Between What You&#8217;ve Saved and What You&#8217;ll Need During Retirement<\/li>\n<li>United Airlines Proudly Introduces Something Shockingly Amazing&#8230; Nothing (launch of e-tickets)<\/li>\n<\/ul>\n<h3>Work a Version of the Word &#8220;Announcing&#8221; Early in Your Headline<\/h3>\n<ul class=\"main\">\n<li>Announcing a New Selection of Video Cameras<\/li>\n<li>Gulf Announces a New and Different Gasoline<\/li>\n<li>An Important Announcement to Homeowners<\/li>\n<\/ul>\n<h3>Use Words that Have an Announcement Quality<\/h3>\n<ul class=\"main\">\n<li>Finally an Exciting New Look that Isn&#8217;t Retro Anything<\/li>\n<li>Good-Bye Old Fashioned Air Conditioners<\/li>\n<li>Just Published: a New Encyclopedia<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;New&#8221;<\/h3>\n<ul class=\"main\">\n<li>New 10 Channel Hand-Held GPS Only from Magellan<\/li>\n<li>New Black &amp; Decker Electric Drill<\/li>\n<li>New Method of Keeping Your Personal Finances<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;Now&#8221;<\/h3>\n<ul class=\"main\">\n<li>Now in Paperback<\/li>\n<li>Now&#8230; Learn Both Ways to Write for Publication<\/li>\n<li>Now Even-Depth Tillage Is Even Easier<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Words &#8220;At Last&#8221;<\/h3>\n<ul class=\"main\">\n<li>At Last! A Steam Iron with a &#8220;Magic Brain&#8221;<\/li>\n<li>At Last\u2014You Can Drive All over Europe with One Easy-to-Follow Road Atlas<\/li>\n<li>At Last\u2014A Toothbrush Guaranteed for 6 Months<\/li>\n<\/ul>\n<h3>Put a Date into Your Headline<\/h3>\n<ul class=\"main\">\n<li>Beginning June 1: Low Summer Rates at the Miami Biltmore<\/li>\n<li>Monday Save 30% to 60% on These Books<\/li>\n<li>Why GE Bulbs Give More Light This Year<\/li>\n<\/ul>\n<h3>Write Your Headline in News Style<\/h3>\n<ul class=\"main\">\n<li>The Wines You Loved in Paris Are Here<\/li>\n<li>The World&#8217;s First Atomic Watch<\/li>\n<li>Comfort, Warmth, Quiet and Safety &#8211; A Remarkable Heater<\/li>\n<\/ul>\n<h2>Headlines That Make Special Offers<\/h2>\n<h3>Feature a Free Offer<\/h3>\n<ul class=\"main\">\n<li>Free Plato and Aristotle<\/li>\n<li>Free Trial Lesson<\/li>\n<li>Free Consultation<\/li>\n<\/ul>\n<h3>Offer Information of Value<\/h3>\n<ul class=\"main\">\n<li>Only One of These Safety Features Can Help You Avoid an Accident<\/li>\n<li>Insider&#8217;s Guide to Old Books<\/li>\n<li>Straight Facts on When to Take Profits<\/li>\n<\/ul>\n<h3>Tell a Story<\/h3>\n<ul class=\"main\">\n<li>How I Improved My Memory in One Evening<\/li>\n<li>They Laughed When I Sat Down at the Piano, but When I Started Playing&#8230;<\/li>\n<li>The Tallest Recycling Story Ever Told<\/li>\n<\/ul>\n<h2>Using Keywords in Headlines<\/h2>\n<h3>Begin Your Headline with the Words &#8220;How To&#8221;<\/h3>\n<ul class=\"main\">\n<li>How to Bring Home the Right Home Theater Receiver<\/li>\n<li>How to End Money Worries<\/li>\n<li>How to Start a Backyard Garden<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;How&#8221;<\/h3>\n<ul class=\"main\">\n<li>How Many a Down-and-Out Kitchen Has Been Reformed<\/li>\n<li>How This New Invention Is Revolutionizing Concrete Construction<\/li>\n<li>How Your Energy Curve Responds to the World&#8217;s Quickest Hot Breakfast<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;Why&#8221;<\/h3>\n<ul class=\"main\">\n<li>Why These Vitamins Can Make You Feel Peppier<\/li>\n<li>Why Your Feet Hut<\/li>\n<li>Why Some People Almost Always Make Money in the Stock Market<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;Which&#8221;<\/h3>\n<ul class=\"main\">\n<li>Which Stocks Will Outperform the S&amp;P 500 Over the Next 12 Months<\/li>\n<li>Which Is the Best Battery Value for Your Car?<\/li>\n<li>Which of These 5 Skin Troubles Would You Like to End?<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;Wanted&#8221;<\/h3>\n<ul class=\"main\">\n<li>Wanted! Man or Woman with Car to Run Store on Wheels<\/li>\n<li>Wanted: Autographs and Historical Documents<\/li>\n<li>Wanted: A Few Good Men (US Marines)<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;This&#8221;<\/h3>\n<ul class=\"main\">\n<li>This Holiday Season, Stay Away from Your Relatives (hotel chain)<\/li>\n<li>This Is the Quietest Dishwasher in America<\/li>\n<li>This Friendly Sign&#8230; Everywhere<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;Because&#8221;<\/h3>\n<ul class=\"main\">\n<li>Because Your Pet&#8217;s Quality of Life is Important to You (cat food)<\/li>\n<li>Because Fleas Come Back<\/li>\n<li>Because You&#8217;re Worth It<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;If&#8221;<\/h3>\n<ul class=\"main\">\n<li>If They Gave Awards for Cash Management, We&#8217;d Be Thanking the Academy<\/li>\n<li>If They Ever Build an Autobahn Stateside, You&#8217;ll Be REady<\/li>\n<li>If People Seem to Be Working Faster, It&#8217;s Not the Coffee (office equipment)<\/li>\n<\/ul>\n<p><em>Bonus &#8211; here&#8217;s an &#8220;if&#8221; formula that has practically unlimited application:<\/em><\/p>\n<ul class=\"main\">\n<li>If You Think You Can&#8217;t Afford [product or service], You Haven&#8217;t Checked [special discount, leasing terms, etc.]<\/li>\n<\/ul>\n<h3>Begin Your Headline with the Word &#8220;Advice&#8221;<\/h3>\n<ul class=\"main\">\n<li>Advice to a Young Person Starting out in Business<\/li>\n<li>Advice to Husbands<\/li>\n<li>Advice to Brides<\/li>\n<\/ul>\n<h3>Use a Testimonial-Style Headline<\/h3>\n<ul class=\"main\">\n<li>I Was Going Broke\u2014So I Started Reading the Wall Street Journal<\/li>\n<li>Let Me Tell You How I Reduced for Keeps<\/li>\n<li>Why I Cried after the Ceremony<\/li>\n<\/ul>\n<h3>Offer the Reader a Test<\/h3>\n<ul class=\"main\">\n<li>Can Your Kitchen Pass the Guest Test?<\/li>\n<li>Can You Pass This Memory Test?<\/li>\n<li>A Test of Your Writing Ability<\/li>\n<\/ul>\n<h3>Use a One-Word Headline<\/h3>\n<ul class=\"main\">\n<li>Diamonds<\/li>\n<li>Bashful?<\/li>\n<li>Sex: Now that we have your attention, here&#8217;s how to get the most money for your used text books<\/li>\n<\/ul>\n<h3>Use a Two-Word Headline<\/h3>\n<ul class=\"main\">\n<li>Free Money (free offer of Microsoft Money software for Chemical Bank customers)<\/li>\n<li>Engineering Opportunities<\/li>\n<li>Walk Softly (hiking footwear)<\/li>\n<\/ul>\n<h3>Use a Three-Word Headline<\/h3>\n<ul class=\"main\">\n<li>Get August Free (long distance)<\/li>\n<li>Expand with Style (home remodelers)<\/li>\n<li>Double Bonus Sale!<\/li>\n<\/ul>\n<h3>Warn the Reader to Delay Buying<\/h3>\n<ul class=\"main\">\n<li>Buy No Desk Until You Have Seen the New, All-Steel Executive<\/li>\n<li>Read This Before You Order Your Zoysia Grass<\/li>\n<li>Don&#8217;t Buy Maps: until you see the rep from Rand McNally in Booth 138<\/li>\n<\/ul>\n<h3>Let the Advertiser Speak Directly to the Reader<\/h3>\n<ul class=\"main\">\n<li>I&#8217;ll Train You at Home for a Good Job in Computer Programming<\/li>\n<li>I Guarantee Results Worth $2,000 in One Year<\/li>\n<li>They Thought I Was Crazy to Ship Live Maine Lobsters 1,800 Miles from the Ocean<\/li>\n<\/ul>\n<h3>Address Your Headline to a Specific Person or Group<\/h3>\n<ul class=\"main\">\n<li>We Take the Heart Cases Other Hospitals Won&#8217;t<\/li>\n<li>You Too Can Beat the Market (news service)<\/li>\n<li>To Men and Women Who Want to Retire on a Guaranteed Income<\/li>\n<\/ul>\n<h3>Have a Headline Ask a Question<\/h3>\n<ul class=\"main\">\n<li>What Good Are Frequent Flyer Programs If the Miles Take off Before You Do?<\/li>\n<li>Will We Ever Run out of Trees? [forest products company]<\/li>\n<li>Can You Find the 26 Different Products from Amway in This Photo?<\/li>\n<\/ul>\n<h3>Offer Benefits through Facts &amp; Figures<\/h3>\n<ul class=\"main\">\n<li>[brand] Burns up to 79% More Calories than Ordinary Treadmills<\/li>\n<li>Because We Recycle over 100 Million Plastic Bottles a Year, Landfills Can Be Filled with Other Things &#8211; Like Land, for Instance<\/li>\n<li>For $5,000 Less than an [auto model], You Can Have a Feature That&#8217;s Priceless<\/li>\n<\/ul>\n<h2>Get B2B Copywriting Help<\/h2>\n<p>Since 2007, we&#8217;ve assembled a team of recovering journalists, published authors and other talented people that are deeply experienced in B2B copywriting. Put them to work for you by <a href=\"\/contact-innovaxis-b2b-marketing-consulting\">contacting us today<\/a>.<\/p>\n<div style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"\/contact-innovaxis-b2b-marketing-consulting\">Contact us to learn more about B2B copywriting that generates results<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"c-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/07\/tested-advertising-methods-1.jpg\" alt=\"Tested Advertising Methods by John Capbles\" \/><\/p>\n<p>As mentioned in our recent blog, <a href=\"\/de\/b2b-marketing-strategy-blog\/the-formula-for-headline-success\/\">The Formula for Headline Success<\/a>, the book <a href=\"https:\/\/www.amazon.com\/Advertising-Methods-Prentice-Business-Classics\/dp\/0130957011\" target=\"_blank\" rel=\"noopener noreferrer\">Tested Advertising Methods<\/a> by John Caples is an all-time classic and must read for all marketing professionals.<\/p>\n<p>Here is another excerpt from the book that I feel is essential for B2B marketers and copywriters: 30 proven formulas for writing headlines that generate results.<\/p>\n<h2>News Headlines<\/h2>\nBegin Your Headline with the Word &#8220;Introducing&#8221;\n<ul class=\"main\">\n<li>Introducing a New Generation of Affordable Art Materials for Student Artists<\/li>\n<li>Introducing a New Way to Help Bridge the Gap Between What You&#8217;ve Saved and What You&#8217;ll Need During Retirement<\/li>\n<li>United Airlines Proudly Introduces Something Shockingly Amazing&#8230;<\/li><\/ul>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/30-proven-formulas-for-writing-headlines\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Headline Writing Best Practices | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here are 30 proven formulas for writing headlines that generate results for B2B marketers and copywriters based on Tested Advertising Methods by John Caples\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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