{"id":5835,"date":"2025-03-20T15:32:25","date_gmt":"2025-03-20T20:32:25","guid":{"rendered":"https:\/\/www.innovaxisinc.com\/?p=5835"},"modified":"2025-06-10T15:32:41","modified_gmt":"2025-06-10T20:32:41","slug":"innovaxis-earns-women-owned-business-certification-from-wbenc","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/innovaxis-earns-women-owned-business-certification-from-wbenc","title":{"rendered":"Innovaxis Earns Women-Owned Business Certification from WBENC"},"content":{"rendered":"<p class=\"c-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/wbenc-logo-2.png\" alt=\"WBENC logo\" \/><\/p>\n<p>We\u2019ve always believed that great marketing starts with great people. Our team brings together a talented and diverse group of professionals dedicated to helping businesses grow. We\u2019re excited to announce that Innovaxis is now a nationally <a href=\"https:\/\/www.wbenc.org\/certification\/\" target=\"_blank\" rel=\"noopener\">certified Women-Owned Business<\/a> through the Women\u2019s Business Enterprise National Council (WBENC), the nation\u2019s leading certifier of businesses owned and operated by women.<\/p>\n<p>This milestone reinforces our values of excellence, diversity, innovation, and collaboration. Beyond the certification itself, WBENC opens doors for us and our clients, enabling us to partner with corporations and government entities that prioritize supplier diversity.<\/p>\n<h2>Innovaxis: Built on Expertise, Talent, Leadership &amp; Diversity<\/h2>\n<p>Innovaxis was founded in 2007 with a vision of delivering marketing strategies that drive business growth and value. Nearly two decades later, we\u2019ve grown into an experienced team of <a href=\"\/de\/marketing-strategy-b2b\/\">marketing strategists<\/a>, <a href=\"\/de\/marketing-strategy-b2b\/b2b-brand-story-workshop\/\">brand storytellers<\/a>, <a href=\"\/de\/b2b-marketing-services\/content-marketing\/\">copywriters<\/a>, <a href=\"\/de\/b2b-marketing-services\/website-development\/\">website developers<\/a>, <a href=\"\/de\/b2b-marketing-services\/ecommerce\/\">e-commerce<\/a>, and <a href=\"\/de\/b2b-marketing-services\/search-engine-optimization-seo\/\">SEO specialists<\/a> who help B2B, B2C, <a href=\"\/de\/b2b-marketing-agency-clients\/government-agencies\/\">B2G<\/a>, and <a href=\"\/de\/b2b-marketing-agency-clients\/nonprofits\/\">nonprofit<\/a> organizations align effective content and digital marketing strategies with sales goals.<\/p>\n<p>Today, we\u2019re a majority woman-owned company, with Lina Parnell as CEO and co-founder. Along with co-founder and president Sean Parnell, our diverse leadership team brings a wide range of talent, experience, and insights to help clients succeed.<\/p>\n<p>\u201cOur mission has always been to help organizations articulate their value through strategic content and digital marketing,\u201d said Lina Parnell, CEO of Innovaxis. \u201cWBENC Certification is another step in our journey, reinforcing our commitment to delivering exceptional work while fostering a company culture built on diversity, innovation, and integrity.\u201d<\/p>\n<h2>Why Diversity in Marketing Matters<\/h2>\n<p>Great marketing is built on understanding people: what they need, what they value, and how they make decisions. The more perspectives we bring to the table, the more effectively we can help clients connect with their target audiences.<\/p>\n<p>By achieving WBENC Certification, Innovaxis joins a powerful network of women-led businesses, Fortune 500 companies, and public-sector organizations that recognize the importance of diverse perspectives in business success.<\/p>\n<h2>What This Means for You<\/h2>\n<p>For our clients, WBENC Certification not only reflects our leadership and values but also helps businesses meet their supplier diversity goals while continuing to receive the same high-quality, strategic marketing services we\u2019ve always delivered.<\/p>\n<p>WBENC also provides opportunities for networking, professional development, and business growth. As part of this network, Innovaxis can expand its impact and create new opportunities for our clients through strategic partnerships.<\/p>\n<p>We\u2019re proud of this step in our company\u2019s journey, but we\u2019re even prouder of our role in helping you succeed in yours.<\/p>\n<h2>What WBENC Certification Means<\/h2>\n<p>WBENC Certification validates that a business is at least 51% woman-owned, controlled, operated, and managed. The certification process includes a rigorous review of business documentation and a site visit, ensuring that companies meet the highest standards of ownership, leadership, and strategic business planning.<\/p>\n<p>Because of this thorough and respected process, WBENC Certification is recognized as the gold standard for women-owned business certification. It is accepted by Fortune 500 companies, government agencies, and other organizations that prioritize working with diverse suppliers.<\/p>\n<div style=\"text-align: center;\"><strong><a class=\"btn btn-primary\" href=\"\/de\/contact-innovaxis-b2b-marketing-consulting\/\">Contact us to learn more about strategic content and digital marketing<\/a><\/strong><\/div>","protected":false},"excerpt":{"rendered":"<p class=\"c-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/wbenc-logo-2.png\" alt=\"WBENC logo\" \/><\/p>\n<p>We\u2019ve always believed that great marketing starts with great people. Our team brings together a talented and diverse group of professionals dedicated to helping businesses grow. We\u2019re excited to announce that Innovaxis is now a nationally <a href=\"https:\/\/www.wbenc.org\/certification\/\" target=\"_blank\" rel=\"noopener\">certified Women-Owned Business<\/a> through the Women\u2019s Business Enterprise National Council (WBENC), the nation\u2019s leading certifier of businesses owned and operated by women.<\/p>\n<p>This milestone reinforces our values of excellence, diversity, innovation, and collaboration. Beyond the certification itself, WBENC opens doors for us and our clients, enabling us to partner with corporations and government entities that prioritize supplier diversity.<\/p>\n<h2>Innovaxis: Built on Expertise, Talent, Leadership &amp; Diversity<\/h2>\n<p>Innovaxis was founded in 2007 with a vision of delivering marketing strategies that drive business growth and value.<\/p>&#8230; <a class=\"view-article\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/innovaxis-earns-women-owned-business-certification-from-wbenc\">Continue Reading >><\/a>","protected":false},"author":10,"featured_media":5836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[54,410,403,409],"coauthors":[389],"class_list":["post-5835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marketing-strategy","tag-strategic-content-marketing","tag-wbenc","tag-wbenc-certification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaxis Earns WBENC Women-Owned Business Certification | Innovaxis<\/title>\n<meta name=\"description\" content=\"Now certified by the Women\u2019s Business Enterprise National Council, we can help achieve your diversity, strategic content, and digital marketing goals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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