{"id":62,"date":"2023-04-29T05:49:06","date_gmt":"2023-04-29T10:49:06","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=62"},"modified":"2023-11-24T18:08:40","modified_gmt":"2023-11-25T00:08:40","slug":"custom-market-research-vs-analyst-reports","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/custom-market-research-vs-analyst-reports","title":{"rendered":"Custom Market Research vs. Analyst Reports"},"content":{"rendered":"

Gartner, Forrester, IDC, Frost & Sullivan \u2013 all of these analyst firms do good work, giving us a good handle on macro trends in the market.<\/p>\n

However, what happens when you need to size the market, your brand share, and growth for, say, the market opportunity for selling handheld induction heating tools to repair farming equipment? Or how many production document scanners sold through enterprise content management (ECM) resellers? Or how many miles of trenchless sewer rehabilitation technology have been used in the last 10 years? No analyst report on the planet contains this information.<\/p>\n

How Analyst Firms Obtain Data<\/h2>\n

Analyst firms rarely size the market by interviewing resellers, distributors and other channel partners but instead interview many of the same vendors to whom they sell their marketing reports, which risks being a conflict of interest. If you rely only on manufacturing data, you will have little understanding of how these products go to market. And how do we know this data is accurate, especially for privately held firms if we don’t have the channel data to model up and compare with what the manufacturers report? Either the analyst has to take an educated guess or pray that someone within the firm will share this information.<\/p>\n

Example Custom B2B Market Research<\/h2>\n

Here are some other studies we’ve done for clients:<\/p>\n