{"id":9,"date":"2017-10-30T04:55:51","date_gmt":"2017-10-30T04:55:51","guid":{"rendered":"http:\/\/innovaxis.wpengine.com\/?p=9"},"modified":"2025-04-30T11:31:55","modified_gmt":"2025-04-30T16:31:55","slug":"buyerlytics-plus-creates-a-new-opportunity-for-businesses-to-achieve-10x-growth","status":"publish","type":"post","link":"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/buyerlytics-plus-creates-a-new-opportunity-for-businesses-to-achieve-10x-growth","title":{"rendered":"Buyerlytics\u00ae Plus Creates a New Opportunity for Businesses to Achieve 10X Growth"},"content":{"rendered":"
\n

Innovaxis & Infinity Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models<\/em><\/h3>\n

\"Buyerlytics<\/p>\n

Chicago & Cedar Rapids \u2013 October 30, 2017 \u2013<\/strong> Infinity, Inc., a Cedar Rapids-based sales and service agency, today announces the launch of Buyerlytics Plus: a new way for business-to-business (B2B) technology and service companies to achieve 10X sales growth by aligning sales and marketing.<\/p>\n

Buyerlytics Plus provides integrated sales and marketing through Infinity’s strategic partnership with Innovaxis, a Chicago-based marketing consultancy
\nand managed services firm.<\/p>\n<\/div>\n

The Case for Sales & Marketing Alignment Best Practices<\/h2>\n

While markets have rebounded since the Great Recession, many organizations between $25 and $100 million in annual revenues are still experiencing a
\nlack of growth.<\/p>\n

These companies implement sales and marketing strategies that should be effective, but still fall short of their B2B revenue and profitability goals.
\nTelemarketing, social media, SEO, AdWords, marketing automation and other strategies fail to generate results.<\/p>\n

When sales and marketing strategy and execution fall short, companies should look inward. The underlying problem is likely not in the market, but an
\ninternal lack of sales and marketing alignment.<\/p>\n

Sales and marketing alignment is acknowledged as one of the biggest challenges facing the B2B industry today, indicating that there’s no simple, one-size-fits-all
\nsolution.<\/p>\n

Step 1: Understand the Problem<\/h2>\n

Before the problem can be solved, it must first be understood. A comprehensive and holistic initial assessment is a crucial step for identifying the
\nnature and extent of the alignment gaps between and within your sales and marketing departments.<\/p>\n

Buyerlytics Insights provides a comprehensive assessment of your sales and marketing efforts along with an estimate of how misalignment is impacting
\nyour sales.<\/p>\n

Step 2: Implement Changes<\/h2>\n

The final Buyerlytics Insights report pinpoints issues and includes actionable recommendations to close gaps and align sales and marketing.<\/p>\n

Companies that complete the Buyerlytics Insights assessment can leverage the combined expertise of Infinity and Innovaxis to put recommendations into
\naction with Buyerlytics Plus.<\/p>\n

Buyerlytics Plus is a sales and marketing alignment solution that implements best practices, addresses a company\u2019s campaign-specific needs and launches
\ncompanies onto a new 10X growth trajectory.<\/p>\n

Why The Partnership<\/h2>\n

The Infinity Angle<\/em><\/h3>\n

“Our strategic partnership with Innovaxis reflects what we both believe is a critical approach to substantially growing revenues and profitability
\nin a hyper-competitive business climate,\u201d said Janet Krenn, Director of Marketing & Partnerships at Infinity.<\/p>\n

“At Infinity, we have more than 20 years experience in implementing high-performance B2B sales and retention campaigns,” Krenn said. “Our inside sales
\nexpertise, Buyerlytics methodology and sales execution \u2013 from initial sale through customer retention \u2013 have consistently helped our clients reach
\nand exceed their sales goals.”<\/p>\n

“We’ve also seen how gaps in digital and traditional marketing efforts, over-focus on social media and marketing automation, and poor alignment between
\nsales and marketing, can hold back growth. Through our partnership with Innovaxis, we can create a more comprehensive solution that addresses a
\nreal challenge that companies of all sizes face.”<\/p>\n

The Innovaxis Angle<\/em><\/h3>\n

Innovaxis President Sean Parnell says misalignment between a company\u2019s sales and marketing functions can keep profits suppressed even as economic recovery
\ncreates new opportunities and heightened demand.<\/p>\n

“Profit-killing sales and marketing alignment gaps can hide behind otherwise favorable indicators, like a few profitable clients or a flurry of leads,” Parnell said.<\/p>\n

“For the past 10 years, we’ve been successful at increasing lead generation and establishing industry thought leadership for our clients. However, while our engagements typically pay for themselves with a 318% average return-on-investment, the success of our marketing strategy and managed services are heavily reliant on sales follow-through\u2014from their input into lead qualification to the ultimate sale.<\/p>\n

“We can drive a much higher ROI on marketing if sales is aligned tightly with marketing. Buyerlytics Plus is the only third-party solution that achieves this.”<\/p>\n

Next Steps<\/h2>\n

Those interested in learning more about the common challenges with sales and marketing alignment are encouraged to download the whitepaper: 5 Symptoms (and the Hidden Causes) of Profit-Killing Alignment Gaps Between Your Sales & Marketing<\/em>.<\/p>\n

Infinity and Innovaxis welcome inquiries from sales and marketing leaders interested in learning whether a Buyerlytics Insights assessment can spur
\n10X growth \u2013 contact Janet Krenn at jakrenn@infinitydelivers.com<\/a> or (319) 730-1355 or Sean Parnell
\nat sparnell@innovaxisinc.com<\/a> or (312) 728-7676.<\/p>\n

About Innovaxis<\/h2>\n

Founded in 2007, Innovaxis works with owners and marketing executives who are frustrated by the lack of results generated from their website and inbound\/outbound B2B marketing efforts. We provide clarity into how marketing can accelerate sales (strategy) and implement marketing initiatives that achieve results
\n(managed services). Strategic marketing services include market research, competitive intelligence, product management, go-to-market and channel strategies, pricing, and integrated marketing communications. Managed marketing services include website development, content marketing, search engine optimization (SEO), social media, PR, and highly targeted campaigns (both electronic and print). Our services not only pay for themselves, but also generate an average ROI of 318%. More: www.innovaxisinc.com<\/a><\/p>\n

About Infinity<\/h2>\n

Founded in 1996, Infinity is an award-winning inside sales and service agency that partners with Fortune 500 and Inc. 500 companies to Get Customers <\/em>and Keep Customers<\/em>. Infinity builds and manages high-performing customer acquisition, account management, customer retention, and customer
\nservice teams. Using the proprietary Buyerlytics revenue system methodology, Infinity takes a proactive partnership approach to optimizing client
\ncampaigns. Buyerlytics integrates Strategy, Systems, and Execution and utilizes cross-functional teams and advanced analytics. With the Buyerlytics
\nmethodology, Infinity consistently exceeds revenue quotas, moves targets forward, and defines a New 100% goal.<\/p>\n

More: www.InfinityDelivers.com<\/a><\/p>\n

Contact us to learn more about achieving sales and marketing alignment<\/a><\/p>","protected":false},"excerpt":{"rendered":"Innovaxis & Infinity Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models<\/em>\n

\"Buyerlytics<\/p>\n

Chicago & Cedar Rapids \u2013 October 30, 2017 \u2013 Infinity, Inc., a Cedar Rapids-based sales and service agency, today announces the launch of Buyerlytics Plus: a new way for business-to-business (B2B) technology and service companies to achieve 10X sales growth by aligning sales and marketing.<\/p>\n

Buyerlytics Plus provides integrated sales and marketing through Infinity’s strategic partnership with Innovaxis, a Chicago-based marketing consultancy
\nand managed services firm.<\/p>\n\n

The Case for Sales & Marketing Alignment Best Practices<\/h2>\n

While markets have rebounded since the Great Recession, many organizations between $25 and $100 million in annual revenues are still experiencing a
\nlack of growth.<\/p>… Continue Reading >><\/a>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[16,68],"coauthors":[389],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-b2b","tag-sales-and-marketing-alignment"],"acf":[],"yoast_head":"\nAchieve 10X Growth | Innovaxis B2B Marketing Agency<\/title>\n<meta name=\"description\" content=\"Buyerlytics Plus creates a new opportunity for businesses to achieve 10X growth by aligning B2B sales and marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innovaxisinc.com\/de\/b2b-marketing-strategy-blog\/buyerlytics-plus-creates-a-new-opportunity-for-businesses-to-achieve-10x-growth\" 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