The critical link between understanding what the market needs and how to deliver profitable products and services is product management. This is how true innovation is created. Most new product and services fail because of a lack of innovation because they have no or weak product management. Companies that rely on sales and engineering to perform product management as a secondary responsibility run the risk of offering exactly what the market does not need. This can easily waste tens of millions of dollars.
Innovaxis Product Management Services
Whether you need everything or to supplement current resources, we offer the following:
- Product roadmap development
- Marketing/product requirements formulation (MRD/PRD)
- Beta testing
- New product & service launches