Tag: b2b content marketing
Where Are the Leads?
It’s the question that every B2B marketer faces eventually, when the pipeline is quiet: “Where are the leads?”
It’s a fair question that deserves a straight answer, but the answer rarely comes down to a single factor. It often comes down to whether the right type of content exists, is produced on a regular cadence, prospects can find it, and it urges them to act.
Prospects Can’t Be Forced to SearchThe uncomfortable truth at the center of lead generation is that no amount of marketing can manufacture demand that isn’t there. Prospects cannot be made to search for your solutions, but we can understand what people are actively searching for on Google and increasingly when using AI large language models (LLMs – including ChatGPT,
… Continue Reading >>Organic Traffic Is Down – Is Your B2B Marketing Failing?
Your organic website traffic is declining. Is it time to panic?
For years, organic traffic has been a reliable leading indicator of keyword ranking changes, search visibility, lead generation, and sales. If organic traffic increased, the strategy was working, and you could expect more leads and sales. If organic traffic declined, there was likely a problem with your website, content or search engine optimization (SEO).
Today, organic traffic is becoming a less reliable leading indicator.
Organic Traffic Cannibalization
As part of nearly every search result today, Google provides a research summary before displaying organic search results, though it’s moved below paid search results, since that’s how it makes money.
… Continue Reading >>How Content Marketing Can Drive Double-Digit Sales Growth
With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofits have a unique opportunity to grow their share of the market.
But it won’t happen for everyone. As with luck, economic tailwinds favor the prepared. That’s why it’s critical to establish an effective content marketing strategy.
Door knocking, cold calling, and tradeshows might have been effective in the past but that’s no longer the case for most businesses – even if you can find enough salespeople to do it.
Today’s markets demand educational, online content – with information that helps educate prospects who are increasingly researching solutions before ever speaking to you.
… Continue Reading >>Clutch Names Innovaxis Marketing as One of the Best Digital Marketing Companies in Illinois
The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has helped reinforce the surging popularity of content marketing in the market. At Innovaxis, we spend a lot of time getting to know both our clients’ businesses and the needs of their prospects. We make sure that your content resonates with your audience by putting your prospects’ problems at the core.
With over 15 years of experience in the market, our team has delivered high-quality services and solutions for our clients. Today, we’re excited to announce our latest Clutch award. Our team was named as one of the 2022 B2B leaders on their platform and has been listed among the top content marketing companies in Illinois.
… Continue Reading >>